PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Judy: To create brochures, we used to have to go to a printing press.

Leadership 159

Leadership Conference Local Internal 159

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s important to know and understand the planned story, the reporter’s beat, context, and deadlines involved. This is where having a PR agency or internal staffer comes in handy. I was told this by media and leadership coach Don Rheem , and it holds up well. Be available. Someone said that 90% of life is showing up.

Resources 149

Resources Media Interviews Comparison 149

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 146

Employee Print Writing Survey 146

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. What is Thought Leadership ? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events.

How To 265

How To Media Software Agriculture 265

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. Providing an opportunity to lead.

Communications 187

Communications Journalism Advertising Advertising 187

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 94

B2B Marketing Measurement Social Media 94

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. [Ed: I'm on vacation. Here's the second of a week's worth of guest posts.]. No one tells you.

Leadership 52

Leadership Guidelines Social Media Employee 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If there’s nothing there, so much the better, but a good reporter will find it if there is. That leaves both the agency and the internal team vulnerable to scrutiny without proper ammunition when budgets are reviewed. Do put important requests/promises and desired outcomes in writing. This, of course, applies to both parties.

Agency 136

Agency Meeting Print Course 136

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. I love being able to flex in and out of working on multiple stories at one time, and build relationships with so many different types of reporters.

Sports 113

Sports Retail Local Report 113

PRSay

OCTOBER 1, 2018

As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled. We always attract a lot of local, regional, national and international press. I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. I was working seven days a week.

Public Affairs 86

Public Affairs Hotels Publicity Interviews 86

Stephen Waddington

MAY 8, 2018

The State of NHS Provider Communications Report 2017/18 published in January cited the need for communicators to demonstrate the strategic value of communications in order to achieve parity with other professions. #4 Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. That has ramifications both internally and externally. It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results.

Study 60

Study Publicity Survey Engineering 60

Melissa Agnes

FEBRUARY 16, 2016

In order to identify the appropriate crisis communications channels for each of your stakeholders, sit down with leadership and the heads of each department or business unit and answer the following questions: Which of your stakeholders (usually tier 1) do you need to communicate with directly? So don’t leave it up to chance.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. The modern PR business is already leading us all to become a strange combination of publishers, editors, and reporters. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

MARCH 23, 2011

But I’ve never stopped and thought about what leadership really is. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts.

Leadership 67

Leadership Film Social Media Energy 67

Maxim Behar

SEPTEMBER 13, 2022

The director on duty was Ausra Lukosiene, and this is how she described this scene at first, generally, then illegally printed issue of ‘Lietuvos Ritas’. "I Valdas Kviadaras, a reporter from a newspaper that was forbidden and therefore the conversation was published in part, four days later in Republika newspaper. Just two comparisons.

Radio 52

Radio Television Comparison Newspapers 52

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. From there it’s time to tackle the first big project of the day. (6)

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

MARCH 1, 2022

The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. NOT an editorial placement. Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales.

Survey 173

Survey Marketing B2B Study 173

Landis PR

MAY 28, 2024

Danes – along with other Scandinavian nations – have strong purchasing power, which is why many international companies find the Scandinavian markets quite interesting. In Denmark, your strategy should be quality vs. quantity, while establishing thought leadership that works in both traditional and social media is key to create awareness.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Maxim Behar

JULY 4, 2024

Moreover, we have become reporters. Why reporters? The word "reporter" comes from the English word "report," which means "to inform." This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. Suddenly, now 4 billion people are doing it.

Newspapers 59

Newspapers Social Media System Writing 59

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. News & World Report rankings for U.S. 1 ranking in the latest U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

PRSay

MARCH 29, 2021

Research reporters, anticipate questions. Analyze a year or two of the reporter’s work to discern his or her approach to interviews. Brainstorm questions that the reporter might ask your client and then develop short, compelling answers that will make good quotes. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day. Yes, it happens.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Alerts and reporting. Reporting – for a larger group – works the same way. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. Truescope product overview.

Tools 157

Tools Media Software Analysis 157

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. The company provides media monitoring across print, broadcast and social in New Zealand and Australia. PR tech mentions.

Reputation 84

Reputation Technology Tools Data 84

Katie Paine's Measurement Blog

MAY 25, 2023

Make sure your vendor’s reporting capabilities match your needs. But if their dashboard doesn’t reflect what you need to report, then you either need to export the data and create your own or pay the vendor to customize it for you. 2 I need a good way to manage my media lists and keep track of what I’ve sent reporters.

Measurement 52

Measurement Communications Survey System 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. It’s not just a matter of getting a version and printing it. It’s not just a matter of getting a version and printing it.

Journalism 120

Journalism Conference Internal International 120

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). That is what we do best. Map your PR team workflow.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The leadership and vision provided by early public relations professionals was squandered. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115