Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Maxim Behar

MAY 25, 2023

Maxim Behar has been named Global PR Professional of the Year by an international jury at the PR and Corporate Communications Awards - IPRCCA 2022. The award was presented at a special live ceremony in New Delhi at the international forum IPRCCC organized by the prestigious communications media exchange4media.

Internal 52

Internal International Groups Conference 52

Reputation Us

JULY 28, 2021

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. As Winston Churchill once famously advised, “Never let a good crisis go to waste.”

Reputation 78

Reputation Crisis Corporate Internal 78

Reputation Us

JULY 28, 2021

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. As Winston Churchill once famously advised, “Never let a good crisis go to waste.”

Reputation 78

Reputation Crisis Corporate Internal 78

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 95

Strategy Publicity Media Video 95

Wadds Inc.

AUGUST 24, 2023

Hamlet, Act 4, Scene 5, William Shakespeare What factors prevent public relations from being recognised and utilised as a strategic management function, and how can these barriers be overcome? Hypothesis 1 Management undertakes much of the public relations role, but doesn’t recognise it as public relations practice.

Publicity 98

Publicity Conference Study Travel 98

Deirdre Breakenridge

MAY 14, 2018

The project was first presented in Instagram, and rapidly gained popularity. Having the intention to move abroad is only the beginning for international students. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. Good luck at studying abroad!

Study 164

Study Internal International How To 164

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The top PR challenges during the Coronavirus What has challenged public relations the most during the Coronavirus?

Study 131

Study Publicity Survey Internal 131

Stephen Waddington

APRIL 6, 2022

A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders. It’s an idealistic viewpoint.

Publicity 105

Publicity Corporate Employee Energy 105

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

JUNE 9, 2021

When announcing the suit, Healy said in a statement that “Publicis convinced doctors to prescribe more OxyContin [an addictive, opioid pain reliever that presents a high risk of overdose and death] to more patients as the opioid epidemic was raging. Is it supported by independent and/or valid research? A labyrinth of lawsuits.

Crisis 164

Crisis Ethics Publicity Marketing 164

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

Analytics 141

Analytics Google Creativity Publicity 141

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. Organizations in different countries are taking stances on social issues that make sense given their various publics.

Internal 81

Internal International Banking Financial 81

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Business Wire

JANUARY 19, 2017

In addition to direct distribution of releases to the news systems and mobile apps of publications large and small on a global scale, corporate announcements are disseminated across a platform in which all relevant potential audiences have access to the information. LONGEVITY One sure way to maintain visibility is to also ensure longevity.

Financial 164

Financial Video Consumer Data 164

Axia PR

OCTOBER 22, 2023

A LinkedIn poll revealed corporations have a negative public image. On a LinkedIn poll , Axia Public Relations CEO Jason Mudd asked if corporations exist merely to generate a profit or are beholden to stakeholders. How can you change that for your organization?

Corporate 62

Corporate LinkedIn Publicity Internal 62

Onclusive

DECEMBER 6, 2019

Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. ContentTECH Summit. Dates: April 20 – 22, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

MAY 26, 2022

Whether it’s in terms of a startup or a well-established brand in the cannabis industry, the best way for anyone to stand out from the crowd and reach the target audience is with the right public relations strategies. This type of distinction is important for companies in the cannabis industry to make for the public.

Strategy 88

Strategy Publicity Crisis Analysis 88

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR. But occasionally an organization will sign with a PR firm prematurely or in error.

Agency 333

Agency Internal International Resources 333

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Though I was one of the presenters , my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers. What’s on the mind of PR professionals these days?

Conference 98

Conference Internal International Storytelling 98

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

DECEMBER 7, 2016

Over the past two years, the Universal Accreditation Board (UAB) invested considerable time in updating the computer-based Examination (CBE) for Accreditation in Public Relations. It now is called the Panel Presentation. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE.

Analysis 60

Analysis Local Data Technology 60

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

The Hoffman Agency

JUNE 14, 2022

By Mythily Nair, Intern. I draw this skill from spending my childhood as a global citizen, growing up outside of my home country, going to a British international school with over 65 nationalities represented, only to go back to a country that’s mine by name, but not by identity — until I made it exactly that.

Internal 36

Internal International Agency Meeting 36

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. The event was pitched as a reboot of internal and external communication for stakeholders.

Communications 129

Communications Software Internal International 129

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” The Marriage of the Court of Law and Court of Public Opinion appeared first on ReputationUs.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” The Marriage of the Court of Law and Court of Public Opinion appeared first on ReputationUs.

Reputation 78

Reputation Publicity Enterprise Television 78

Presspage

DECEMBER 9, 2020

Give them the floor when the opportunity presents itself, expert opinions are a great way to establish trust among your audiences. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Give them the floor when the opportunity presents itself, expert opinions are a great way to establish trust among your audiences. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

Education 78

Education Publicity Community Healthcare 78

Landis PR

MARCH 18, 2024

Here are five ways media training can help: Erase any fears about interviewing or presenting While media training prepares you for media interviews, the content you learn in media training applies to other speaking formats as well. Media training increases confidence in any interview situation.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. If no one has been formally coached, don’t worry.

Media 323

Media Interviews Financial Construction 323