Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Trend Spotting. Relationship building takes time. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

PRSay

JANUARY 14, 2022

Civility matters, and if communicators aren’t the leading the band of discourse, we will all be off pitch. They will also survey internal teams to see how the pandemic has permanently changed the band. Objective criteria to delete or remove people who spread hate and falsehoods also deserves a a solo. Your audience is calling for you.

Communications 167

Communications Trends Nonprofit Radio 167

The Hoffman Agency

MARCH 6, 2023

You must stay on top of trends, let go of doubt and pitch innovative ideas — some of my favorite advice I’ve received is to “throw stuff against the wall and see what sticks.” The more you jump into the media waters and dive deeper — the more you bring original, creative ideas to the pitching table.

Internal 36

Internal International Pitching Creativity 36

The Hoffman Agency

MARCH 6, 2023

You must stay on top of trends, let go of doubt and pitch innovative ideas — some of my favorite advice I’ve received is to “throw stuff against the wall and see what sticks.” The more you jump into the media waters and dive deeper — the more you bring original, creative ideas to the pitching table.

Internal 36

Internal International Pitching Creativity 36

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Trend Spotting. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JUNE 7, 2023

Interns should visit the company’s website and review their mission statement, values, and past projects. Additionally, it’s important to research the company’s clients, competitors, and industry trends. This also allows interns to find mentors and learn tips and advice from public relations professionals.

How To 88

How To Internal International Trends 88

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. While you don’t have access to their analytics, you still can observe the overall trends.

Journalism 134

Journalism Media Relations Report Media 134

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. ‘Tis the season – predictions are the order of the day and the PR industry is no different.

Trends 124

Trends Data-Driven PR Data System 124

5W PR

OCTOBER 11, 2023

Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection.

Publicity 103

Publicity Internal International Resources 103

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation. A former resident of Washington, D.C.,

Internal 103

Internal International Travel Tourism 103

ImPRessions - Crenshaw Communications

JULY 6, 2022

Many databases promise up-to-date background on media targets and trends. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

MARCH 29, 2022

Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well. What are their international and global capabilities? . How accurate is their media database, and do they have a PR CRM?

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. The ability to pitch via Muck Rack and track things like opens and bouncebacks has helped streamline our targeted media lists. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 61

Pitching Consumer How To Meeting 61

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

We all create PR plans with pitch ideas to help generate a drumbeat of consistent media interest, but there are times when pitches don’t resonate for one reason or another. Internal PR officers have the advantage here, because they’re naturally more integrated into the business of their “clients.”

Pitching 156

Pitching Agency Communications Internal 156

Barokas

JUNE 14, 2017

So you’ve made the jump from intern to your first full-time position in PR. As an AAE, you should read up on industry trends related to your accounts, determine which topics are making headlines, and bring your pitch ideas to your next internal team meeting. The post From Intern to AAE – Now What?

Internal 68

Internal International System Meeting 68

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 126

Communications Crisis Internal International 126

Onclusive

MARCH 29, 2022

Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well. What are their international and global capabilities? How accurate is their media database, and do they have a PR CRM?

Measurement 195

Measurement How To Analysis Data 195

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). What to Pitch When.

Pitching 130

Pitching Television System Local 130

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? I strung the announcements together and watched coverage by my colleagues, and we decided this was a trend we should spotlight.

Automotive 79

Automotive Meeting Report Insurance 79

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on. Top PR strategists have likely calenderized spring story ideas so that long-lead media pitches are distant memory. Fashion trend insights? Lock in interns and other talent.

Analytics 130

Analytics Pitching Internal International 130

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Yet it has navigated criticism and controversy by remaining a neutral platform for many kinds of content.

Analysis 156

Analysis B2B Interviews Tools 156

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. What advice do you have for PR people that want to pitch you?

Engineering 79

Engineering Automotive Agriculture Media 79

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 28, 2020

Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. Make your pitch schedule timely. Find newsworthy stories in your business plan. Review the plan through the eyes of a journalist. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

MAY 31, 2023

This allows individuals to get a sense of its trends, challenges, and opportunities. They can also get advice on their public relations career path, and stay up-to-date on the latest trends. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work.

Publicity 88

Publicity How To Social Media Trends 88

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. For PR agencies, it’s second nature to want to show value, but it’s equally important for internal teams. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. For PR agencies, it’s second nature to want to show value, but it’s equally important for internal teams. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156