Presspage

MAY 31, 2023

The Struggle for Brand Narrative Control Several factors contribute to the struggle for brand narrative control, which is a challenge both on a national and international level. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Bottom line?

How To 104

How To Fashion Banking Industry 104

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

FEBRUARY 17, 2021

We’ll discuss how to select the right PR agency for your organization, how to set up a productive relationship from the start, and more in our upcoming webinar, The Complete Guide to Building an Impactful Relationship with your PR Agency. media relations, crisis management, social media, etc.) Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

wiredPRworks

FEBRUARY 14, 2022

Nicholas has appeared at SXSW, Social Media Strategies Summit, Page Society Spring Seminar, Brandwatch Now You Know, recorded a Masterclass with Netbase Quid, and has made several Hootsuite webinar appearances. Nicholas is a two-time Adweek Executive Mentee and holds both of his degrees from Grambling State University.

Social Media 52

Social Media Trends B2C Media 52

Shift Communications

APRIL 26, 2016

Odds are, you’re not going to have formal education or years of experience getting to know the ins and outs of a new client’s industry, but you’ll still need to know your stuff while chatting with a reporter on the phone or meeting with an internal executive to determine the most newsworthy topics he or she can provide insights on.

B2B 60

B2B Enterprise Resources Retail 60

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. The Center for Humane Technology talks about how new technologies are not ethical or not civil in a way that they influence.

Ethics 75

Ethics Communications Agency Technology 75

Onclusive

FEBRUARY 10, 2022

Onclusive gives us the ability to see what journalists are covering and track editorial patterns both regionally and globally.” ~ Sara Eberle, Senior Director of Global Public Relations, Sophos. Optimize your targeting, outreach and media relations strategies. With real-time tracking, you can tweak your approach as you go.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Keep an eye on their webinar announcement for registration details. If your organization is interested in a custom webinar that assesses the findings please contact one of us. PR technology.

Survey 119

Survey Measurement Public Affairs Storytelling 119

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. My answer was nice, but internally I was seething.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 91

Survey Journalism Study Pitching 91

NewsWhip

JULY 29, 2021

Watch webinar. But fortunately, there’s a lot of tools out there and technology vendors that are doing surveys at scale for across different brands. I mean, we work with a number of Fortune 500 companies in the technology industry and other industries as well. View our on-demand webinars. #21: Read transcript.

Brand 78

Brand Branding Marketing Data 78

Scott Public Relations

JULY 19, 2019

Customer onboarding tools, including webinars and online trainings, can be effective ways to improve the success of customers who use your products and build a more loyal customer base. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Did you know 80 percent of leads sourced through social media for B2B marketers come from LinkedIn?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. 1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. b) The most popular outlets & articles covering technology in 2019 via Muck Rack. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

Scott Public Relations

JULY 19, 2019

Customer onboarding tools, including webinars and online trainings, can be effective ways to improve the success of customers who use your products and build a more loyal customer base. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

JANUARY 27, 2011

Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. How and where can your consumer touch your brand? These fine folk did: Jan.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Every employee needs media training. Test, test, test. Hunter Montgomery | ChurnZero. Wisdom of crowds.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. Have a go for yourself.

Publicity 164

Publicity Ethics Data Community 164