Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Iterative PR Measurement. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Journalists respond to just 3.27% of pitches. About one in three (35%) of reporters open a pitch within the first minute after it was sent.

Creativity 95

Creativity Study Ethics Publicity 95

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities.

Resources 195

Resources Technology Data Tools 195

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Mindful Marketing

SEPTEMBER 26, 2016

In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success? The types of pitches that resonate with specific outlets or journalists.

Measurement 50

Measurement Pitching Analytics Tools 50

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

The Resolution Blog

OCTOBER 26, 2017

Whether it’s paid influencer work, content seeding or media relations for SEO links, they have taken time to up-skill in their area of communications. Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help.

How To 180

How To SEO eBook Measurement 180

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No measure of success. There’s no buy-in at the top . Aiming too high to start. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. The results were clear and measurable. drove ~50% media coverage (and a boatload of backlinks). Some of the influencers I was pitching when I began, were now pitching me to submit a guest post. I didn’t pitch it.

B2B 105

B2B Leadership Marketing Blogging 105

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. Data and more data. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Research, measurement, optimization and patience are key to success. Do you see any patterns in pickup?

Media Relations 40

Media Relations Media Journalism Print 40

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This is where marketing and public relations “cross swords.”

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 89

Publicity Media Advertising Advertising 89

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Measure the impact of new blood.

Pitching 83

Pitching Product Launch Data Measurement 83

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” A pitch is certainly a staple way of getting the word out, but email inboxes are crowded.

Report 70

Report Media Survey Pitching 70

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Also see these related posts: Is Media Relations Getting Harder? 12) “Internal communications is as important as external.”. It needs to be authentic.”.

Corporate 73

Corporate Communications Survey Employee 73

PR News

SEPTEMBER 12, 2016

They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Publicity 116

Publicity Pitching Media Relations Blogging 116

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Banking Industry 104

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Social media promotion and responses to negative comments online. Influencer relations. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

PR News

SEPTEMBER 12, 2016

They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Pitching 48

Pitching Media Relations Blogging Communications 48

Landis PR

APRIL 12, 2021

It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust. Decision Time Nears for Mega Measure: FASTER Bay Area. The post Meet the Media – Dan Rosenheim appeared first on Landis PR.

Meeting 98

Meeting Media Print Enterprise 98

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Everyone’s busy.

eBook 60

eBook Creativity Agency Exercises 60

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. See these related posts: Media Relations: Proven Ways to Get More Out of It. Those that know me, know that I used to work for Vocus which offered media monitoring (among other products) and so I’ve seen the backend of dominant industry tools.

SEO 64

SEO Tools Engineering Web 64

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182