Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. More on this in a bit.) monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. Instead, play an active role in getting the most out of the coverage. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Because more earned media can help build your brand recognition, improve SEO and sell more. News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. About Penny Sansevieri.

How To 279

How To Media Pitching Creativity 279

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. A Press Release Can Boost SEO. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. Issue a press release! Wondering when and where to issue press releases?

SEO 52

SEO Writing Local Product Launch 52

Presspage

DECEMBER 18, 2017

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Effectively increasing your SEO results.

Mobile 60

Mobile SEO Web Google 60

Landis PR

SEPTEMBER 27, 2021

More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. SEO remains the single biggest contributor to our prospect pipeline at LCI. About 15 years ago, we joined the international Public Relations Global Network. .

Agency 105

Agency Travel SEO Nonprofit 105

Flack's Revenge

DECEMBER 10, 2015

There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Founder Amanda Gutterman set the stage by discussing her experiences as an unpaid intern at Condé Nast, and work at the Huffington Post. This app offers a breakthrough in local news delivery.

Journalism 120

Journalism Local Data Mobile 120

PR Fuel

NOVEMBER 2, 2021

So, a press release company should have high domain authority and a structured SEO content creation process in all your releases to rank. A comprehensive popularization campaign includes strategic media placement, video production, and international press release distribution. By International Standards. Increase Conversion.

Writing 52

Writing System Automotive SEO 52

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Since you can typically add a link within the content, guest blogging has become a common link building strategy for SEOs. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

JUNE 11, 2020

This enhances your SEO or search engine optimization. You may not need to reach an international audience. Reporters always like to run “local kid does well” stories. Some media will write a story inspired by your release. Others may run it verbatim! Many outlets will run it on their own wires.

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What elements or characteristics do you look for in a story?

Meeting 83

Meeting Automotive Media Transportation 83

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 163

Financial Video Consumer Data 163

Presspage

SEPTEMBER 18, 2017

Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International. Post-crisis : the importance of SEO in the aftermath of a crisis. Emergency services, victims, local authorities and organizations turned to social media to stay connected.

Social Media 122

Social Media Communications Crisis Media 122

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. 8 I need to know what local dailies and other traditional print media outlets are saying about us. If you need local coverage, there are a number of small local news monitoring companies that might work. 15 I need international monitoring and measurement.

Measurement 52

Measurement Communications Survey System 52

Solo PR Pro

MAY 8, 2018

Internal communications. Search Engine Optimization (SEO). Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Government relations. Integrated Marketing Communications (IMC). Internet marketing.

Public Affairs 40

Public Affairs Internal International Community 40

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 59

Writing SEO Google Local 59

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority. Meltwater case study.

Software 126

Software Case Study Advertising Advertising 126

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

PR 20/20

SEPTEMBER 17, 2019

“You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Feel like you’re drowning in a sea of search results?

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

APRIL 27, 2018

Our primary goals are: decreasing bounce rate, increasing time spent on site and collecting new quality visitors from organic growth with SEO. We’re generating most of the content for the blog in-house with our internal content manager and art director. How are you developing and sourcing content for the blog so far?

Blogging 68

Blogging Pinterest SEO Examples 68

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news.

Technology 60

Technology Marketing eBook Training 60

PR Fuel

OCTOBER 16, 2020

This enhances your SEO or search engine optimization. You may not need to reach an international audience. Reporters always like to run “local kid does well” stories. Some media will write a story inspired by your release. Others may run it verbatim! Many outlets will run it on their own wires.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

This enhances your SEO or search engine optimization. You may not need to reach an international audience. Reporters always like to run “local kid does well” stories. Some media will write a story inspired by your release. Others may run it verbatim! Many outlets will run it on their own wires.

How To 52

How To Newspapers Analytics SEO 52

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. 3 Thought-Provoking Reads on Blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

SEPTEMBER 18, 2018

I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. At the same time, you don’t want to be perceived as the ‘know it all’, so it’s finding the happy middle ground where you can make the biggest impact with coaching your internal client and how and when to present to media.

Media Relations 69

Media Relations Media Insurance Insurance 69

Waxing UnLyrical

SEPTEMBER 19, 2012

WiserEarth (which runs the Wiser platform) is a tax-exempt not-for-profit organization, under section 501(c)(3) of the United States Internal Revenue Code. In addition, Wiser also conducts local meet-ups around the world.

Social Media 83

Social Media Media Community Facebook 83

Cision

JANUARY 14, 2016

Moosa Hemani is an SEO consultatnt at SEtalks.com. WhatsApp is being used by thousands of local small businesses in other parts of the world. Your business should be on Yelp if you have a physical store and/or are a local business. You can follow him on Twitter @mmhemani. Although not very popular in the U.S.,

Marketing 120

Marketing Pinterest Mobile Social Media 120

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. A chapter a day will also be published on the website and shared via @weareproofed on Twitter.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Beyond PR

DECEMBER 14, 2017

It’s hard to blink without seeing either local or global news. Because more earned media can help build your brand recognition, improve SEO and sell more. News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. About Penny Sansevieri.

How To 68

How To Media Pitching Creativity 68

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen.

Company 105

Company Marketing Education Data 105

MaccaPR

JUNE 3, 2014

We have several services for them, such as website design, SEO directory listings, search engine optimization and Facebook marketing management.". What have been some of the biggest growing pains internally when implementing and growing HubSpot’s inbound marketing model? One of my main goals as a marketer for Deluxe Corp.

Marketing 91

Marketing Small Business Interviews Internal 91

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. I think so.

Communications 81

Communications How To Blogging Content Marketing 81