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Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152
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The Importance of Networking in Public Relations

5W PR

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA).

Publicity 103
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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! The colors. Until next time! Erica Sunarjo.

Local 65
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The next job is education and enforcement.

Ethics 95
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How to Find College Internships For Credit

5W PR

Utilizing college resources Colleges and universities often have dedicated career services departments that can assist students in finding suitable internships. Networking with professors and advisors Professors and academic advisors are excellent resources for finding i nternships for college students.

How To 78
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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Try partnering with non-competitive businesses in your local area to share resources.

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Developing your content strategy to become a trusted expert

Onclusive

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Another effective strategy is localizing your content.

Strategy 418