Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding. Top challenges in internal communications.

Creativity 95

Creativity Study Ethics Publicity 95

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 101

Survey Report Media B2B 101

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. “Stick to the sensibilities of earned media.” “Stick to the sensibilities of earned media.” ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Cision has cycled through most of its leadership team under the current equity holders. Meltwater case study.

Software 118

Software Case Study Advertising Advertising 118

Solo PR Pro

NOVEMBER 1, 2022

She feels what makes MVW Communications stand out is her focus on supporting clients’ internal communications. This past October marked the publication of Melissa’s book “ Smart Talk: Public Relations Essentials All Pros Should Know. ”. It’s a book Melissa never intended to write. An unexpected calling fills market gap.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

The Hoffman Agency

MAY 16, 2022

Writing this final blog came a lot quicker than I thought it would. I have learned beyond what little I thought I knew about PR — it’s not all social media and smiles. One of my favorite moments in my accounts, so far, was the first time I pitched a byline abstract to media for Heap. By Aliza Bolliger, Account Coordinator.

Storytelling 68

Storytelling Internal International Agency 68

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Pick one, study it as a team and then follow the steps to writing a plan. Not on my list? Managing a Chapter crisis.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies. That leaves both the agency and the internal team vulnerable to scrutiny without proper ammunition when budgets are reviewed.

Agency 136

Agency Meeting Print Course 136

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. You don’t have interns firing off marketing emails or press releases – don’t do that here either.

B2B 102

B2B Twitter Brand Branding 102

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. The media marketplace is ever-changing and it’s imperative for travel brands to stay current. What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

Stuart Bruce

OCTOBER 30, 2014

Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. How often does the Financial Times write stories about itself? She will be media neutral. Good public relations has never, ever been just about media relations.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stuart Bruce

MARCH 8, 2017

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%).

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S., Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 190

Writing Communications Marketing B2B 190

PRSay

MARCH 29, 2021

Conduct research on the media outlet and interviewer. Conduct internal and external research to understand the issues and potential landmines. Determine the goals of the interview and the position to be achieved; write your headline; develop major themes (sound bites) for focusing the discussion.

Media Training 180

Media Training Training Interviews Media 180

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. b) Integrated marketing. Here are three easy measures.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

PRSay

JANUARY 4, 2021

When the New York Philharmonic made its historic visit to North Korea , Rubenstein arranged all media-related aspects of the trip — including the creation of a cable infrastructure across Pyongyang to broadcast the tour. A PR career starts in Brooklyn .

Newspapers 94

Newspapers Ethics Conference Agency 94

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. That is just part of the job description for a media relations specialist.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

JANUARY 15, 2019

Perspective: Most agencies don’t have a professional sales force, so the leadership sells the deal and then pushes the work down the pay scale for action. A key factor for those procuring services is to a) ask who the work in the account and b) will spend some perusing that person’s social media posts and online writing.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 3) “Thought leadership can’t be outsourced. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Also see these related posts: Is Media Relations Getting Harder?

Corporate 73

Corporate Communications Survey Employee 73

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations?

Industry 153

Industry Publicity Agency Community 153