Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 175

Media Relations Media Pitching Survey 175

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Send it around internally.

Media Relations 115

Media Relations Media Survey Pitching 115

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts. Media Contact. Chris Cunniffe.

Internal 60

Internal International Television Radio 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Internally, data can inform our PR strategy and make our branded content better and more engaging. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Trend Spotting. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) And that’s just one PR trend for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Dates: June 9-12, 2019. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million South Koreans are active users of KakaoTalk.

YouTube 96

YouTube Marketing Local Chemicals 96

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. ‘Tis the season – predictions are the order of the day and the PR industry is no different.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 140

Survey Communications Measurement Internal 140

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes.

Comparison 296

Comparison Advertising Advertising Reputation 296

Bianchi Biz Blog

APRIL 11, 2024

Independent audit Following a third-party audit of attendee information for CES 2024 conducted by the Alliance for Audited Media, attendance for the show grew 15% as the show – called “the world’s most powerful tech event” – also grew in importance as a venue for automotive and mobility suppliers. billion – which is a LOT of attention!

Automotive 100

Automotive Mobile Government Technology 100

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Emerged Trends. Click to enlarge. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

Manual media research. Many databases promise up-to-date background on media targets and trends. Granted, costs for newswire distribution for each and every announcement can be prohibitive, and the international distribution costs are insanely high.

SEO 333

SEO Analysis Meeting Travel 333

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 94

Technology Automotive Mobile Interviews 94

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. The implications for PR and media relations?

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

SEPTEMBER 18, 2018

I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. I tend to look more at the newsworthy trends and how they make a difference for the industry as a whole and use that in my external efforts. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.

Media Relations 70

Media Relations Media Insurance Insurance 70

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Scott Public Relations

JULY 13, 2023

PRBI member Brunnen Communications’ (Helsinki, Finland) latest annual PRBI Barometer released this month at the AGM in Milan, surveys the views of PR and comms agencies in more than 40 countries on changes in PR trends and communication priorities. Change communication and internal communication are not far behind either. “As

Ethics 52

Ethics Survey Insurance Insurance 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. But the last thing any brand wants to do is beat media over the head with non-news. A key component of stellar media relations is knowing what stories to pitch and to whom.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Along the same lines, take a look at this post on getting a fast start for your media relations program. Internal PR officers have the advantage here, because they’re naturally more integrated into the business of their “clients.” Getting quick wins is an easy way to avoid problems. Showcase your thinking.

Pitching 156

Pitching Agency Communications Internal 156

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Do you need help with media relations? This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

An on-and-off approach to media relations and executive visibility will fall short. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency? No differentiation.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Investor relations platform plans to add generative AI.

Survey 156

Survey Software B2B Pitching 156

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 106

Interviews Publicity Technology Social Media 106

Bianchi Biz Blog

JULY 20, 2023

Attendees, including your key media, will be pulled and pushed in many directions over the course of the show, and you’ll most likely only have one – very quick – opportunity to showcase your company. CES draws an international, diverse audience. Bonus Tip: Tap into the show key trends.

Automotive 58

Automotive Mobile Transportation Internal 58

The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Media relations was a completely new realm of PR for me, and finding the levity in semiconductors wasn’t always a cakewalk either.

Agency 68

Agency Internal International Storytelling 68

Business Wire

AUGUST 9, 2017

Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Over the last 25 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends.

Conference 163

Conference Technology Mobile Analytics 163

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156