Sword and the Script

SEPTEMBER 14, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. The best pitches are short emails in the morning. Most journalists (65%) prefer to be pitched before 11 a.m.

Survey 77

Survey Media Relations Report Media 77

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JUNE 18, 2015

Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Cision

JUNE 2, 2017

” Instagram: How many followers do they have? Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. Twitter: How many followers do they have? How active are they?

How To 198

How To Real Estate Web Case Study 198

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Conferences provide journalists a prime learning experience and often lead to media coverage.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

JULY 21, 2017

One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Come up with fresh content ideas. DesignerPics.

Infographics 157

Infographics Writing Tools Google 157

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital PR opens up a much broader pool of influencers to work with. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital PR opens up a much broader pool of influencers to work with. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Digital PR opens up a much broader pool of influencers to work with. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Presspage

JUNE 4, 2019

Disney backed off on pitching its “what” (kid-friendly content) and instead focused on the “why” (why parenting is such a difficult job) and then gave readers content they could use. Perhaps you’ve adjusted to the more casual language of Instagram and Facebook, or the micro content of Twitter.

Journalism 68

Journalism Strategy Brand Branding 68

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

The Hoffman Agency

JULY 26, 2017

In reality, the success rates of our efforts don’t always match the regularity of our outreach — on a few occasions we’ve even found our pitches being passed over, or worse … ignored. Publications often keep an eye out for varying types of content, so tailoring our pitches to different media outlets will up our chances for scoring coverage.

Infographics 46

Infographics Pitching Newspapers Instagram 46

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. crew, hits Instagram, Facebook, Pinterest, Snapchat, SlideShare and other channels.

Agency 113

Agency SEO Social Media Pinterest 113

prTini

OCTOBER 31, 2014

Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. What You Should Learn From Rejected Pitches. When It Comes to Pitching, Share the Wealth. Your Instagram Feed Will Now Be Filled with Video Ads. The Keys to a Compelling Headline.

Case Study 44

Case Study Infographics YouTube Pitching 44

Beyond PR

JUNE 2, 2017

Instagram: How many followers do they have? Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. Do they use Facebook ads? Twitter: How many followers do they have?

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

JANUARY 3, 2019

A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945. See how you can easily apply newer tools, like Instagram Polls and AI-powered chat bots.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Communications Conversations

APRIL 4, 2016

They include infographics. Actually, it looks a lot like a Pinterest or Instagram page. This way, BBY gets best of both worlds–a story they can share across different channels, and a story they can pitch to media (and a story media can FIND on their site). Blog posts, on the other hand, tend to be more visual. Take a peek.

Corporate 60

Corporate Strategy Pinterest Web 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

SEPTEMBER 27, 2016

Twitter, Instagram, Facebook, and LinkedIn easily lend themselves to trade show chatter—and event-goers are always paying attention to show buzz. Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

JULY 11, 2017

Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. Consider the platform your audience is most active on (ex: Facebook, LinkedIn, Instagram, Twitter, Pinterest, etc.), Creating repurposed content from the larger asset. Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 10, 2019

These folks want to talk about their needs outside the scope of actual pitches. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. The list goes on. 29) A logical investment in creativity.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

DECEMBER 29, 2022

Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. The sales team to use in upcoming sales efforts such as pitch meetings. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

APRIL 14, 2015

The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. Think: A simple infographic about you). You need to mediate. What do you do? And, if you can’t let go of design elements, use them minimally.

Agency 48

Agency Real Estate Social Media Writing 48

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." >rim shot<) The start up Square used Instagram to publish a dead simple news release -- with actual news in it. I’m not suggesting everything can be snack-sized into a bumper sticker, tweet, infographic, top ten five list or a 60- 30-second video.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Cision

MAY 11, 2015

One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’ What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. It has given me insight about a journalist’s interests.

Reddit 120

Reddit Social Media Pitching Comparison 120

NewsWhip

MAY 27, 2021

If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78