5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

JULY 10, 2017

What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Be the PR person media love to hear from. Honors awarded by media outlets. It was a good opportunity for agency and client learnings, however.

Pitching 170

Pitching Media Product Launch Agency 170

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45

Writing Media eBook Survey 45

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. I’d do a considerable amount of blogging. 542 from the U.K.

Survey 171

Survey Media Relations Pitching Media 171

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Reviews from auto suppliers about the MOVE events: “The speakers and sessions were very interesting and informative.

Mobile 88

Mobile Transportation Automotive Policies 88

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Press releases are released to the media to be made public. Writing effective press release headlines and content can help capture the interest of both your audience.

Advertising 104

Advertising Advertising Writing Product Launch 104

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Press releases need to be deliberate and include critical pieces of information. Create a Media List.

Product Launch 102

Product Launch Social Media Newspapers Writing 102

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations. There are three types of media: Paid Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? Most in tech PR use Twitter religiously, either to catch breaking news in real time or to build relationships with key media.

B2B 159

B2B Apparel Product Launch Agency 159

PR Fuel

MAY 6, 2021

An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them.

Examples 104

Examples Writing Product Launch Crisis Management 104

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. The answer is – yes!

Media 89

Media eBook Survey Travel 89

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. A good PR campaign should feature creative content that instantly captures the media’s attention. Many media outlets expect a PR feature that goes beyond making an announcement. Find Creative Angles. Have a Follow-up Plan.

Creativity 110

Creativity Data Measurement Product Launch 110

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 72

SEO Writing Engineering Product Launch 72

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

AUGUST 27, 2020

You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. You’ll want to target your press release to the media outlets that are most likely to cover your event. Product Launch Press Release. A word of caution here.

Nonprofit 98

Nonprofit Local Writing Examples 98

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 100

Interviews Publicity Technology Social Media 100

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. For example, the product launch sits with let’s say brand Y.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR Fuel

JULY 26, 2020

Does your business need to attract media attention, quickly? Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage? Your company spends a huge amount of time, money, and energy to get your new product ready. You Need Media Coverage ASAP.

SEO 52

SEO Writing Local Product Launch 52

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What information do you always make sure to include in your pitch? Truly the 5 W’s – who, what, when, where, why.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Press releases are meant to pique the interest of journalists so that they include the information in their publications for readers who would be interested.

SEO 52

SEO Engineering Web Trade Shows 52

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Access – to plans, corporate history, sales meetings, senior management’s POV – will not only help the agency represent the organization, but it will inevitably save time over the long run and possibly enhance earned media outcomes. Share your expectations. The more specific, the better. But things can change over time.

Agency 120

Agency How To Product Launch Internal 120

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism. The Right Fit.

Brand 60

Brand Branding Journalism Product Launch 60

Beyond PR

JANUARY 9, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch . Campaign Launch.

Company 68

Company Trade Shows How To Product Launch 68

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. It’s a one-way ticket to social media #virality.” It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. To put that into numbers, LinkedIn is responsible for more than 80% of an organization’s social media leads. When she’s not writing you can find her at music festivals, hiking or snowboarding. You can generate more leads. Until next time!

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83