PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Maxim Behar

JANUARY 11, 2024

Because we get up in the morning we go on social media and we are bombarded with information, with news. Host: Very dynamic, lots of information everywhere. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions.

Leadership 59

Leadership Social Media Creativity Ethics 59

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

JUNE 8, 2016

Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy. Research, measurement, optimization and patience are key to success. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. He didn’t forsake all legacy media however and offered props to the network morning shows: “TV is a different beast [than print]. Back in the day, the number of media impressions served as the standard barometer for success.

Video 28

Video Print Television Journalism 28

Mark My Words

JANUARY 16, 2017

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. Print media is locked in a budgetary straitjacket- in these circumstances having a fulltime ballet critic may be an unaffordable luxury. The former may be informed but the latter has the reach.

Newspapers 60

Newspapers Energy Print Journalism 60

Cision

MARCH 24, 2017

Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. This is the great debate in PR: how do we measure what we do and prove its value? Finally, having patience is a must. How do analytics drive PR strategy? Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

MAY 5, 2019

Views are the most common measure of success for publishers. The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017.

SEO 60

SEO Media Relations Pitching Report 60

Cision

FEBRUARY 18, 2016

We are sticklers for measuring all outcomes. Measurable. We find that when you combine measured results with demonstrated, unwavering commitment to understanding the industry ecosystem of each of our clients, we earn their respect and appreciation, and our clients see what their investment yields. Report (Specific. Achievable.

Storytelling 120

Storytelling Video Local Measurement 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. It’s also an issue of writing style.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52