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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. Another way we presented the information was through our daily podcast.

Publicity 158
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How to Create a Media Kit

5W PR

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Do PR professionals present accurate and truthful information? The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 178
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Why it’s Worthwhile to Pay For Media Monitoring

Beyond PR

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

Media 73
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Top Trends From State of the Media 2016

Cision

To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen. They must reconsider how they create, distribute and pitch their thought leadership. Multimedia.

Trends 120
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

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What Are Quality Links and How to Build Them

Buzzstream

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis?

How To 71