PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 187

Journalism Real Estate Survey Report 187

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PRSay

NOVEMBER 12, 2020

“So I’m looking for other stories at the moment that are non-coronavirus related, as well as pursuing my usual coronavirus stories.”. Journalists are gathering information in new ways. The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 17) Are PR pitches useful?

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Just 3% said it’s getting easier. “It

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. Media relations interests me because of the relationships I have personally had with public relations professionals. I was intrigued as I sat in class and learned about what happens on the other side of these interactions.

Infographics 299

Infographics Journalism Television Education 299

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. When you are looking for product information, you don’t want either of those things. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 140

Study Media Relations Media Measurement 140

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. They often break news before anyone else. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

JANUARY 2, 2024

41] Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online.” Here are the top 10 most-read posts from the last 12 months.

Blogging 115

Blogging Software B2B Survey 115

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Embrace the niche appeal of podcasts.

Media Relations 135

Media Relations Publicity Media Blogging 135

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. Get more media pitching knowledge from him here. The results?

Pitching 164

Pitching Travel Journalism Exercises 164

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Journalists are very busy, so giving them relevant information is key to PR success.

SEO 333

SEO Analysis Meeting Travel 333

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Paul Business Journal). Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Ishmael's Corner

APRIL 24, 2017

The post “Bloody Hell, Someone Sent Me an Actually Informative Press Release” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. And when the mission calls for this tactic, it’s logical to craft the narrative so it has the greatest probability of resonating with journalists.

Storytelling 86

Storytelling LinkedIn Communications Publicity 86

Remote PR Jobs

SEPTEMBER 25, 2023

On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. Dorothy Crenshaw is CEO of Crenshaw Communications.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 95

Strategy Publicity Media Video 95

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Stuart Bruce

JANUARY 31, 2015

The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’ Oh the irony of a journalist falling for a politician’s spin about spin. The article is also a great example of sloppy journalism.

Journalism 60

Journalism Training Government Employee 60

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Additionally, every outlet profile offers information about the company, their audience size and awards won. Earned Media Builds Trust. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

AUGUST 15, 2018

like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching. Anything you can do to inform your guesses increases your probability of success. Get more media pitching knowledge from Michael Smart here.

Pitching 205

Pitching Radio Course Journalism 205

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. All journalists appreciate that rather than being bombarded with information they don’t need or want – some editors can get over 300 emails an hour. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Landis PR

JUNE 6, 2022

50% of journalists get pitched 1-5 times per day, according to MuckRack’s 2022 State of Journalism Report. For more information on newsjacking, check out this recent blog by Landis’ Robin Carr. What is media relations in public relations? Five Pro Media Relations Tips.

Pitching 105

Pitching Media Relations Journalism Report 105

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Data Journalism. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started?

Transportation 99

Transportation Meeting Newspapers Media 99

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 5 Tips for Twitter Effectively in Media Relations.

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 96

Survey Industry Leadership Study 96

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information.

Report 176

Report Survey Pitching Journalism 176

Agility PR Solutions

APRIL 14, 2021

Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. The post DEI in the newsroom: A roundtable discussion with leading reporters appeared first on Agility PR Solutions.

Report 97

Report Journalism Groups Analysis 97