Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. The name doubly fits, since our job is to manage TMI (“too much information”). One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. For more information, go to www.3StepstoPRSuccess.com

Publicity 331

Publicity Television Local Pitching 331

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Ghosted by that nice prospect. Everyone’s been in this situation.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Ghosted by that nice prospect. Everyone’s been in this situation.

Agency 227

Agency Television Radio Pitching 227

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Social media gives us the ability to know a lot of information about a person. Be flexible in your pitch. In the late 1980s, the media was cut and dry. Interact with me before “the ask.”

Pitching 150

Pitching Radio Newspapers Print 150

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Do you have an opt-in in place to capture people’s information and put them in a nurturing sequence to get to know you and THEN buy from you?

Television 130

Television Print Interviews YouTube 130

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript.

Social Media 130

Social Media How To Brand Branding 130

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.

Television 120

Television Travel Tourism Pitching 120

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And I want you to pitch the media today.

Industry 130

Industry Pitching How To System 130

PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. Do you make a good interview? It’s basically just creating a process and being consistent. PR FOR ANYONE.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

OCTOBER 28, 2021

Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Use the internet and social media and find journalists, build relationships, and then pitch great stories! PR FOR ANYONE.

Publicity 130

Publicity Pitching System Small Business 130

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. The PR team should be constantly generating ideas for articles to pitch to journalists. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90

PRSay

MAY 23, 2018

While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Even better, audiences are typically more targeted and engaged than in television and radio markets. Don’t overlook blogs.

Media Relations 136

Media Relations Publicity Media Blogging 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. 2017 PR Takeaways. More than 500 million hours of videos are watched on YouTube each day. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. Alliance Data's media kit includes their Leadership bios and headshots, logos, fact sheets, and contact information.

Media 68

Media Leadership Product Launch Television 68

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It means becoming a trusted and reliable source of information. It’s a chance to shape a market with insight and influence outcomes with utility.

Brand 60

Brand Branding Content Marketing Film 60

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

MARCH 21, 2020

What information can you provide the media about your industry that will be valuable to an audience? Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. I’ll still do television segments (as long as the stations take outside guests).

Real Estate 290

Real Estate Skype Radio Pitching 290

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information. Want Publicity?

Pitching 130

Pitching Skype Healthcare Guidelines 130

PR for Anyone

APRIL 13, 2022

According to Tech Jury: Video is the number 1 source of information for 66% of people. So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. I want to make sure you guys are armed and ready to pitch the media. billion in 2018.

Video 130

Video Strategy YouTube Interviews 130

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. As noted, many media interview opportunities arise suddenly without the chance for a formal session.

Television 120

Television Interviews Engineering Tools 120

Bianchi Biz Blog

OCTOBER 15, 2020

We went from conducting media interviews in person around a conference table at their office or corporate headquarters to conducting these interviews in written form via email or via phone and video conference. And, last but certainly not least, how are you and your family doing during these challenging times?

Media Relations 75

Media Relations B2B Media Conference 75

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Your goal is to inform and entertain prospects. You keep offering useful information in articles or videos. Nearly everyone who spends time online is in search of information or entertainment in some way or another.

Publicity 70

Publicity Small Business Advertising Advertising 70

Sword and the Script

JUNE 26, 2018

People are beginning to use their voice rather than typing text to search for information. The information they need back has also got to be in an audio format. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. monthly | 30-40 minutes).

Marketing 85

Marketing B2B Interviews Content Marketing 85

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. Here’s an easy tip: accompany your clients to TV stations for interviews/demonstrations. Pat and the chef were quickly engulfed in a huge cloud of smoke — in fact, you couldn’t see either one of them during the interview!

Local 94

Local Course Community Interviews 94

Bianchi Biz Blog

JUNE 21, 2021

At the end of a Friday in June 2019 the staff was informed that the paper would be closing after 150 years in business. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.

Meeting 95

Meeting Report Automotive Real Estate 95

PR for Anyone

NOVEMBER 11, 2021

Access is simple and providing information is so easy to do. Are you sharing information? So you can see how these two are starting to mix together in today’s digital world. Think about how you want to be seen in the world and then work on how you are going to share your message with the world. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. What about how many editors and reporters to pitch at any one publication? Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40