Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Contently - Strategy

DECEMBER 5, 2019

However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Finish rates in fields like travel and tech may be higher because their topics aren’t as technical as those found in finance. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

5W PR

MAY 17, 2022

News pieces tend to travel quite fast these days, to the point that even news outlets can’t keep up with the speed. This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations.

Strategy 88

Strategy Content Marketing Employee Google 88

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. The video helps this stand out and provides another medium for information. Although assets aren’t always available, they can make a significant impact. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Research has shown that 36% of businesses put out product promotion Stories (mostly ads, videos, and photos depicting products in real-life use case scenarios). Infographic via 99firms.com.

Instagram 63

Instagram Marketing Viral Airlines 63

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Through the years we have looked at holiday spending, sleeping and travel habits, to name a few. Use video to capture the CEO forecasting the industry future for YouTube.

Pitching 136

Pitching Print Survey Local 136

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says.

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

DECEMBER 13, 2023

For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

NOVEMBER 10, 2017

The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded. This surely bringing more value to their newsroom.

Internal 0

Internal International Industry Infographics 0

PR 20/20

JANUARY 3, 2019

In 2018, top speakers including Tina Fey, traveled to Cleveland to network with the best and brightest in content marketing. 4 Trending Tactics to Add to Your Video Marketing Strategy. More and more marketers continue to take advantage of video marketing. This post includes nine quick ways to amplify your existing content.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

AUGUST 17, 2015

Want to leverage live-streaming video via Periscope and Meerkat? For example a couple of popular recent trends have been trips that women have traveled alone (“wander woman”) and beer cocktails (”beertails”). Get your free white paper today! Pinterest may be forgotten in some circles, but as a communication platform it is powerful.

Pinterest 120

Pinterest Banking Mobile Trends 120

Beyond PR

DECEMBER 12, 2017

Infographics demonstrate your brand’s expertise in your industry. Videos provide an engaging visual and sound clip to tell your audience what they need to know about your news. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Infographics demonstrate your brand’s expertise in your industry. Videos provide an engaging visual and sound clip to tell your audience what they need to know about your news. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content.

Writing 79

Writing How To Infographics Pinterest 79

Rock the Status Quo

SEPTEMBER 2, 2015

A search for “senior demographics social media” brought up this incredibly helpful infographic. I totally dismiss the YouTube statistics as irrelevant, because most people watch videos on YouTube without logging in, so the statistics are not an accurate snapshot of real usage for anyone, much less that specific demographic.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Beyond PR

JUNE 2, 2016

An embedded video or infographic may require more effort, but showing your story with multimedia can be much more straight-forward and effective than text-only content. Travel Farther with Earned Media. Many tiny house owners choose to downsize because it opens up doors to other things, like traveling the world.

Writing 40

Writing Strategy Travel Infographics 40

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social media strategist and co-author of “Facebook Marketing All-In-One for Dummies” The Ultimate Guide to Creating a Killer Explainer Video [link] — Amy Porterfield (@AmyPorterfield) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. In fact videos/photos help engage a wider audience. reading and traveling. Visually appealing.

Brand 40

Brand Branding Video Community 40

MaccaPR

JANUARY 6, 2015

From an in-flight video featuring a dancing Richard Simmons to the quippy "Do It For Denmark" campaign, Paul Maccabee assessed " 9 Travel Marketing Campaigns That Will Make You Laugh.". #9. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. While his video content isn’t life-altering (he plays video games), PewDiePie’s viewers are drawn to the idea that they can be part of his experience.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

NOVEMBER 15, 2016

It is important to decide which medium you will use (picture, video, infographic, etc.) In our latest case study, OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign , we look at how the reservation service used a series of visuals to showcase their local knowledge for travellers planning trips across America.

Case Study 40

Case Study Mobile Local Content Marketing 40

Contently - Strategy

NOVEMBER 27, 2018

It’s now contending with Travel + Leisure and National Geographic. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Now that brands are operating like publishers, they’re competing against them as well.

Strategy 112

Strategy How To Content Marketing Analysis 112

Waxing UnLyrical

AUGUST 12, 2015

Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Fast-forward to today: people are more mobile than ever. Computers are smaller. Sharing metrics.

Radio 40

Radio Mobile Media Sports 40

Doctor Spin

JANUARY 5, 2024

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn.

How To 52

How To eBook Corporate Groups 52

Shift Communications

OCTOBER 31, 2016

Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. YouTube users post 400 hours of new video per second. What if you had insight into the subject matter shown in the fastest trending YouTube videos? On Instagram alone, users post 694 new photos per second.

Analytics 60

Analytics Data Analysis Technology 60

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

FEBRUARY 25, 2017

Though my data is at best anecdotal, I’d venture to say, that in six or 12 months, the new line of thinking usually travels 359 degrees and winds up shockingly close to the previous line. If you can’t link content marketing to the business objectives, it doesn’t matter if you can center a YouTube video in WordPress with HTML code.

Marketing 71

Marketing Employee Survey Social Media 71