article thumbnail

Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 69
article thumbnail

The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. People have more live video options than ever as they quarantine at home. Travel is about being there, after all. Taking advantage of the road less traveled.

Travel 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78
article thumbnail

How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.

Travel 78
article thumbnail

How a travel agent got on television

PR for Anyone

See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media. Learn more by watching my video >> HERE. PR Client : Patricia Mickus, Simple Luxuries Travel. Successful PR Topic : Using her expertise in the travel industry. Patricia, welcome.

Travel 130
article thumbnail

After seeing a new travel site on TikTok, 6 in 10 users want to visit—is your travel brand there?

Agility PR Solutions

TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a perfect example of that, and new research proves it.

Travel 78
article thumbnail

Pitches That Placed: How to Pitch Experiences to Travel + Leisure

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. The full teaser video can be downloaded here. For more information please see the press release below.

Travel 77