Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Is your goal reach?

Writing 203

Writing Blogging Pitching Content Marketing 203

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Write for your target audience. Many social media platforms have a timeline feature, particularly Facebook. Use video formats.

Social Media 65

Social Media Media Writing Infographics 65

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Go Live on Social.

Social Media 66

Social Media Media Mobile Infographics 66

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Video may be the most trusted content in B2B .

B2B 116

B2B Marketing Survey Software 116

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. That’s right, you’re competing against baby pictures, crazy Saturday night pre-game photos, all things Buzzfeed, and, of course, cat videos and cat memes. Instagram is also another great social network to consider.

Social Media 120

Social Media Pinterest Media Infographics 120

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Additionally, you can Use social media to expand your message or integrate multimedia elements , like promotional videos, to further enhance your engagement and reach.

Examples 116

Examples Energy Retail Product Launch 116

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. So write your release with your audience in mind.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Create video tutorials. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? Why do I need a blog? What do they want to know? What keeps them up at night?

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 176

Survey Marketing B2B Study 176

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Social Media.

Communications 250

Communications How To Telecommunications Employee 250

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

JANUARY 3, 2018

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait. Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 215

Blogging Company Engineering Airlines 215

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). And, for the love of God, how many more “47 tips from the top social media pros” posts do we need?

Social Media 60

Social Media Blogging How To Media 60

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Most companies have websites full of engaging images and video to appeal to online audiences. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media.

Infographics 283

Infographics Consumer Video Examples 283

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Whether this means writing a timely social caption or reframing the piece, it’s a great way to make old posts relevant. . Reframe it for a new audience.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 61

Writing SEO Google Local 61

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. What to Include in a Media Kit? How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Choosing the right medium will help narrow down your post format options, which include posting by text, image, video, poll, etc. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Infographics 103

Infographics Radio Instagram Sports 103

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

A digital/social media star. Many PR teams manage social media accounts and digital output for clients. The role starts with setting social media strategy and determining which sites and tactics align with the desired audience. This group will often be involved with influencer relations as well.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

FEBRUARY 10, 2016

What’s the point in writing if no one cares? I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Write an e-book (a great way to get email signups). Love What You Write. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Infographics. Infographics , which visually interpret data, appeal to visual learners. Product reviews. Guest Blog Posts.

Content Marketing 120

Content Marketing Marketing Infographics Software 120