ImPRessions - Crenshaw Communications

MAY 3, 2018

Both profitability and reputation ride on the decisions of B2B buyers. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Plus, earned and owned content can boost SEO over the long haul, driving more leads in your direction. And solid reputation management creates a litany of benefits.

Advertising 178

Advertising Advertising B2B Reputation 178

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Hoyt Organization

FEBRUARY 12, 2024

Create A Clear Strategy A clear PR strategy for LinkedIn is vital because your professional reputation precedes you on this platform. Imagine posts springing to life with images, videos, slide presentations, and infographics. This approach adds depth and credibility to your brand.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Presspage

MARCH 5, 2020

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) It’s just as critical as tech SEO, probably more so in many cases. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Hoyt Organization

NOVEMBER 16, 2023

So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand. For instance, a simple SEO tip can work wonders for your followers if you’re a digital marketing expert. For instance, convert a blog post into an infographic or a video.

Social Media 52

Social Media Media Instagram Infographics 52

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Improving their brand awareness and reputation. Supercharging SEO. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. PR takes on content and SEO duties. “PR In a survey of 3,700 global marcomm professionals, a new report from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.”.

Survey 174

Survey Marketing B2B Study 174

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns.

Data 120

Data SEO Groups Pitching 120

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

NOVEMBER 2, 2021

So, a press release company should have high domain authority and a structured SEO content creation process in all your releases to rank. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. Increase Conversion. Multimedia Embed.

Writing 52

Writing System Automotive SEO 52

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. People are more interested in visuals than ever, whether it’s infographics, images or videos.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

NOVEMBER 27, 2018

Perform SEO analysis. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. But think of it this way: Before you make any high consideration purchase, you do research and look for reputable sources that can help you form an opinion.

Strategy 108

Strategy How To Content Marketing Analysis 108

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Norton's Notes

JULY 17, 2014

This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. SEO and web design agencies are now frantically re-branding themselves to call themselves PR Agencies. So do you think online PR is dead because the SEO industry certainly doesn’t.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. If they have a reputation of being on the up and up, your business will gain credibility when they recommend you.

Publicity 70

Publicity Small Business Advertising Advertising 70

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. Let’s get into it. Long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

The Proactive Report

JANUARY 30, 2015

Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. You can download the full infographic of the 15 skills here. SF: Online Reputation Management. Reputation Management has always been a core PR function.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

AUGUST 13, 2018

How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. Click the SEO Toolbar chrome extension while on the SERP. Review the SEO Toolbar overlay to look at the DR of the listed sites, visiting only those that meet or exceed your authority criteria.

Google 117

Google Measurement Advertising Advertising 117

Shift Communications

MARCH 18, 2015

All content should benefit SEO. a big infographic could be made available in smaller chunks). A reputation for credibility trumps a reputation for creativity: credibility today lends authority to the creative endeavors of tomorrow. All content should be digestible. Be everywhere with your content.

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Resistance is futile: we must identify blog authors as the Google Mothership commands us.

Blogging 48

Blogging Employee Corporate Google 48