5 Ways PR Beats Paid Advertising
ImPRessions - Crenshaw Communications
MAY 3, 2018
Both profitability and reputation ride on the decisions of B2B buyers. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. And that research comes from PR content.
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