Remove Infographics Remove Reputation Remove SEO Remove Trade Shows
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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Both profitability and reputation ride on the decisions of B2B buyers. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. And that research comes from PR content.

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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Adam Dince (right), director of Earned Media (SEO, Social and Content Strategy) at Deluxe Corporation, doesn’t buy that argument. Let’s call her ‘Tina.’ We love your blog!”.