ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Accompanying data reports with graphics can offer a big boost to a story, too.

Pitching 140

Pitching B2B Infographics Study 140

Contently - Strategy

MARCH 5, 2024

Take the brand’s annual back-to-school report , for example. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. Download our 2024 Finance Content Trends Report for more insights!

Financial 52

Financial Content Marketing Examples Banking 52

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could be activity around key dates and trends in the media and owning the story. The importance of storytelling in PR. Proactive digital PR. Interactives.

Digital PR 62

Digital PR Analysis B2C Examples 62

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. Avoid jargon that is not useful to the reader who lives outside your space.

Local 82

Local Storytelling Infographics Resources 82

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. In an always-on news environment, we aren’t beat reporters waiting for news to happen. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. That’s what we’ve set out to answer in this report. Research for this report was compiled in May 2020. 5 Trends Shaping the Healthcare Industry . Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 111

How To Transportation Content Marketing Healthcare 111

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Discover new ideas amid detailed coverage of emerging trends and opportunities. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. For native advertising to be effective, marketers need to be able to give journalists the editorial freedom they need to truly explore and report on their topic. What is native advertising? Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. For instance, if the word “business” is trending, then using “#business” in your post will substantially increase chances of engagement. Infographics are your key language elements here.

Social Media 100

Social Media Media Infographics Pinterest 100

Marketwired

JANUARY 5, 2016

Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Be a storyteller – a smart one. Everywhere you click, you’ll likely come across some variation of a list of suggestions for improving your life, health, or business in the coming year. So, why not take the plunge?

Mobile 100

Mobile Content Marketing Survey Infographics 100

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. That’s what we’ve set out to answer in this report. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Burrelles Fresh Ideas

JUNE 27, 2023

Breaking news and trending topics can also be leveraged to generate interest. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. It’s always better to have these pieces ready to go before you offer them, or prior to a reporter requesting them. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist. You can find all posts that reference Muck Rack here. The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

PR 20/20

AUGUST 11, 2016

It’s imperative that businesses continuously adapt to evolving marketing trends. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

It’s imperative that businesses continuously adapt to evolving marketing trends. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 40

Marketing Mobile Engineering Technology 40

Journalistics

JULY 6, 2013

David has since added to the real-time discussion with his Newsjacking book, which further reinforces the need for brands to respond quickly to breaking stories or trending topics, to insert themselves into the news cycle when appropriate to earn incredible brand awareness. How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Our work is often undervalued because our industry fails at reporting data. And we’d deserve it. Let Machines Read at Scale.

Analytics 60

Analytics Data Analysis Technology 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

It’s a growing trend and it is definitely impacting the practice of PR. So we need to learn to produce visual content, track content success and report how our actions have contributed to reaching the organization’s goals. Pitching reporters is not the same as it was 10 or even 5 years ago.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

But the reporter didn’t respond, despite my experience, intuition and persistence. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60