Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web. This proactive approach can also attract backlinks from other websites seeking to reference the latest information.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web. This proactive approach can also attract backlinks from other websites seeking to reference the latest information.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web. This proactive approach can also attract backlinks from other websites seeking to reference the latest information.

Tools 62

Tools SEO Analysis Google 62

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Konnect Agency

JUNE 8, 2022

Let’s use Konnect’s recent website refresh as a reference to navigate the discussion of leveraging your website to better position your business for success. If a user types “Web Development Agency” or any phrase for that matter, into Google, 75% of them won’t even click to the second page of search results.

Brand 52

Brand Branding Mobile Analysis 52

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

FEBRUARY 15, 2024

In the image above, I see several posts with many referring domains. Create Shareable Graphics One way to make a post more shareable and linkable is by providing a graphic asset that others can refer to in their own posts. Then you can take an idea that has worked well for your competition, iterate on it, and pitch it for coverage.

How To 71

How To SEO Google Examples 71

Presspage

AUGUST 15, 2017

Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

JANUARY 9, 2019

But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. In other words, spam this is not.

How To 108

How To Transportation Content Marketing Healthcare 108

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Analysis Infographics Examples 62

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Communications Conversations

APRIL 4, 2016

The increasing importance of the visual web. News releases are inherently and historically text-driven (again, reference Google doc news release above). They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way).

Corporate 60

Corporate Strategy Pinterest Web 60

Ishmael's Corner

MAY 10, 2015

I often refer to SlideShare as “the poor man’s video” because in the right hands, you can bring an emotional bent to the content at a fraction of the cost associated with video. We’ve been kicking the tires of what’s called the MozBar, which automatically captures SEO metrics as you search the Web.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Repurposed Ebooks, Infographics or Whitepapers. For an example of extraordinary interactive ebooks, whitepapers or infographics, check out The New York Times’ Follower Factory report.

eBook 48

eBook Infographics Survey How To 48

Sword and the Script

APRIL 4, 2017

It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. PPC/display ads: 20%. Analysis: The low marks for retargeting was surprising.

B2B 63

B2B Study Marketing Survey 63

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). There’s a reason we use the term “investment&# when referring to time spent building our business. The numbers reflected. That’s okay. postlink%%.

Small Business 82

Small Business eBook Infographics SEO 82

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JANUARY 19, 2015

Or, they can refer you to others who might have a position that is a good fit for you.". For a quick peek at 15 common spelling errors in cover letters and resumes, check out this article and infographic by Scott Dockweiler: Mistake #5: Declaring: “I’d be a perfect fit for your company.”. Source: BuzzBin ).

How To 48

How To Agency Writing Interviews 48

Waxing UnLyrical

OCTOBER 19, 2015

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. Their perception of you will determine whether they’ll read your content, comment on your blog posts, refer others to your blog, hire you, or buy from you,” says Neil Patel as he explains how to make your content stand out.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. However, here I refer to the sharing of information in a manner that is immediately useful to your fans.

Social Media 120

Social Media Media Airlines Video 120

ReimaginePR

SEPTEMBER 5, 2016

You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! They don’t want to refer to a dictionary. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Use a Human Voice. Use Imagery. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

ISEBOX

MARCH 20, 2015

In 2015, distributing press releases that include multimedia content is paramount – documents, images, video, and infographics not only need to be included, but ideally should all be released together in a multimedia news release (MNR). MNRs help make your story more attractive and easier for reporters to access the content they need.

SEO 70

SEO Analytics Infographics Video 70

ReimaginePR

AUGUST 29, 2016

Also, you should follow friends of your business, people who may or may not be your competitors, but are people whom you admire and to whom you’re willing to refer business to. Everyone wants to produce viral content that gets shared all over the web. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. From e-books to infographics and PDF one-pagers to presentation decks, SlideShare is a powerhouse for sharing visual business information and education. Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Fans of YouTube celebrity Bethany Mota call themselves “Motavators.” Taylor Swift’s fan base?

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

Visualize the waste on your Post-its to make it easy to refer back to the key issues. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. At Amazon they refer to small teams as “two-pizza teams”. Avoid waste at all costs. Where do you start?

How To 60

How To Software System Employee 60