Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling.

Pitching 140

Pitching B2B Infographics Study 140

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Public Relations Statistics from 2020. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). The media PR salary: $100,000.

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Technology never sleeps! The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics.

Tools 147

Tools Radio Data Instagram 147

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Third-party content is our evidence in a very public and often very vocal hearing. Publication and promotion. It’s the well-known press release and media kit. Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 8) A clever mix of press work and content.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Sometimes, an image can even spark an idea for a story. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity.

Community 150

Community Creativity Content Marketing Infographics 150

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. At GE, Kellner operates with a similar philosophy.

How To 108

How To Transportation Content Marketing Healthcare 108

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The Visual Storyteller. The Coder.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The Visual Storyteller. The Coder.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

OCTOBER 31, 2017

Technology utilization. Public relations. data quality and management were the top two marketing technology challenges in 2016.”. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

APRIL 23, 2015

In our recent webinar on Google Analytics Basics for PR Professionals , our VP of Marketing Technology Christopher Penn outlined ways to improve your skill in this area, including sources of free information. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. So, what marketing resources do you turn to on a daily basis?

Resources 53

Resources Marketing SEO Engineering 53

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Sword and the Script

DECEMBER 18, 2018

If you look at all the publications to which she contributes, you can easily see why. MG: The technology. Even with all the technology and social media, etc., Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Shift Communications

OCTOBER 31, 2016

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson.

Analytics 60

Analytics Data Analysis Technology 60

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. They don’t sell technology or theme park rides. Infographics: AKA chart porn , sometimes the easiest and sharpest way to share a lot of info. Guest post by Davina Brewer.

Storytelling 66

Storytelling Publicity Comparison Local 66

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 101

Software Reddit Marketing Survey 101

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. There’s a tool for that The market for technology in marketing and public relations is exploding. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society. There’s seemingly a tool for every aspect of our work.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115