5W PR

SEPTEMBER 11, 2023

Health and wellness research studies shape public understanding, policy decisions, and individual behavior. Effective communication of research findings is crucial to ensure wider public knowledge. This is where public relations comes in. But it’s not enough for these studies to exist.

Publicity 78

Publicity Communications Study Storytelling 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Leverage Public Relations: Public relations will significantly amplify your communications strategy.

Strategy 59

Strategy Company Communications Construction 59

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Here's why.

Case Study 130

Case Study Study Writing How To 130

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations , or PR, is the process of communicating with your public or audience. It’s not a complete strategy for growing your business.

Publicity 65

Publicity Small Business Advertising Advertising 65

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Apply these insights to your strategy. Nearly 80% of social media is now consumed on mobile devices.

Social Media 112

Social Media Media Mobile Pinterest 112

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. The following are some notable strategies that organizations can adopt. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

APRIL 21, 2021

Going through the process of figuring out the right marketing strategy that’s going to generate leads and increase a company’s sales is complicated, which is why sometimes, marketers choose to stick to ones that are tried and true. Social Media Strategies. Content Marketing Strategies. Urban Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. How you craft a content strategy will ultimately be unique to your situation. What publications do they read on a regular basis? Develop a distribution strategy.

Strategy 112

Strategy How To Content Marketing Analysis 112

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Being heard and making a mark calls for a well-thought-out strategy. Digital and social media The B2B tech media landscape is now ruled by the digital domain.

B2B 78

B2B Media LinkedIn Infographics 78

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Burrelles Fresh Ideas

OCTOBER 17, 2023

How public relations can help with cybersecurity awareness Public relations pros can play a pivotal role in helping organizations spread the message about National Cybersecurity Awareness Month. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 111

Education Employee Measurement Agency 111

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. This content can take the form of articles, videos, infographics, webinars, and more.

Viral 78

Viral Digital PR Storytelling Reputation 78

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Many social media platforms have a timeline feature, particularly Facebook. Use people, not logos. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

NOVEMBER 3, 2023

Understanding the wearable fitness tech market Before delving into fitness marketing strategies , it’s crucial to understand the wearable fitness tech market’s dynamics. Develop a content marketing strategy that educates, inspires, and engages the audience. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Hoyt Organization

MAY 10, 2024

To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars. This can be achieved through comment sections, discussion forums, or social media shares.

Google 83

Google Engineering Infographics Policies 83

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. This may be complementary product or service vendors, editors at niche publications, bloggers, or others. 1) Marketing embraces sustainability.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ? Here are three takeaways from the panel.

Strategy 60

Strategy Communications Case Study Data 60

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Another great way for companies to improve their social media marketing campaigns is to be mindful of each piece of content the company creates and distributes on social media platforms.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

Pitching 88

Pitching Infographics Social Media Employee 88

5W PR

NOVEMBER 2, 2016

Public relations takes a lot of time, effort, and persistence. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Consider whether your shoppers are more inclined to trust a banner ad on a random webpage or an article or ad in a trusted publication like Forbes or Entrepreneur.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Public Relations Statistics from 2020. The media PR salary: $100,000.

Survey 177

Survey Marketing B2B Study 177

Deirdre Breakenridge

APRIL 5, 2019

But, with a noisy communication landscape, does communication from businesses professionals, who speak on behalf of their organizations, reach the public in a “do good” manner; in a way that instills trust, expresses kindness, and creates opportunities to build relationships? Of course, there’s a highlight reel on social media.

Infographics 266

Infographics Communications Leadership Social Media 266

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.

Social Media 40

Social Media Marketing Media Nonprofit 40