Beyond PR

JANUARY 24, 2017

Write for your reader first and search second in order to convey your message as clearly as possible. When in doubt, the Inverted Pyramid format is a good concept to remember when writing. Make sure you’re supplying the text, photos, videos, infographics, etc., Identifying consumer, professional, investor, etc.,

Writing 40

Writing Infographics Radio Mobile 40

PR Fuel

APRIL 2, 2021

Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. Mobile-Friendly Is a Must.

Social Media 66

Social Media Media Mobile Infographics 66

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page. Authority: Write what you know. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Contently - Strategy

APRIL 14, 2021

After all, Google will still be able to track individual user behavior on mobile devices, third-party apps from the Play store, and activities on proprietary platforms like YouTube. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 96

Privacy Google Advertising Advertising 96

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. Incorporating simple navigation and easily accessible webpage elements are key in designing a mobile-friendly site. You need to find and eliminate all broken links to create a seamless user experience.

How To 60

How To SEO Mobile Google 60

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Mobile Mogul. Mobile marketing plays a huge role throughout the purchase decision process.

Marketing 43

Marketing Mobile Engineering Technology 43

PR Matters

AUGUST 11, 2014

All requests for action you make of your agency, whether by phone, face-to-face or Skype should be confirmed by them in writing. It’s vital for mutual, up-to-date understanding that your agency must always confirm all actions in writing and maintain an ongoing action/to do list for you.

Agency 124

Agency Measurement Reputation Skype 124

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Mobile Mogul. Mobile marketing plays a huge role throughout the purchase decision process.

Marketing 40

Marketing Mobile Engineering Technology 40

PR Fuel

NOVEMBER 9, 2017

Let’s take a look at some to get started: Make it Twitter Friendly —Twitter is the place for the latest news and updates so when you are writing your press release, be sure to include your Twitter username. Be sure that the others still have social share links, are mobile-friendly, and contain images.

Mobile 46

Mobile Nonprofit Infographics Twitter 46

Beyond PR

JUNE 19, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.

Communications 69

Communications How To Telecommunications Employee 69

Solo PR Pro

FEBRUARY 26, 2019

These elements work together to determine a website’s search ranking: Accessibility (Architecture) – This speaks to the website, its navigation, is it mobile friendly, etc.? Ultimately, when we “write to deliver a good user experience, not for the search result,” we’re well on our way to providing our clients with a solid SEO foundation.

Engineering 45

Engineering SEO Google Web 45

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. An infographic from the complete study follows below ( click here or image for higher resolution ). Want 10x from your PR agency?

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JUNE 7, 2016

Also see: The CMO Survey with Social & Mobile Marketing Takeaways. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

Beyond PR

MARCH 28, 2016

Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. A new infographic with up-to-date data? Do you have a new study to report on?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world. Interviews, profiles, employee updates, press releases – all are based on the written word. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition?

Infographics 98

Infographics Energy YouTube Mobile 98

Solo PR Pro

JUNE 9, 2015

It is imperative that you know the blog that you’re writing for and are familiar with their readers. Coming up with topics for a guest blog post is similar to writing for one’s own blog (if you have one). Infographics. As a PR pro you already know this, so put your knowledge to work for the benefit of your own Solo PR business.

Blogging 40

Blogging Guidelines eBook Viral 40

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? Photos, videos and infographics – to name a few things – now emblazon almost every release issued. How will my posts result in shares, comments and other interactions?

Social Media 40

Social Media Marketing Media Nonprofit 40

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? Here's how: 33 Content Marketing Promotion Ideas. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

JULY 6, 2013

Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. Copywriter – one of the people above should be able to write the words you need to communicate.

Marketing 52

Marketing Community Trends Case Study 52

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 101

Software Reddit Marketing Survey 101

Journalistics

APRIL 5, 2016

As if this weren’t enough to put on the journalist’s plate, multimedia journalists are expected to be increasingly mobile-native – in other words, they should be able to do everything via their mobile device just as easily as they could from the comfort of their desktop. Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

As if this weren’t enough to put on the journalist’s plate, multimedia journalists are expected to be increasingly mobile-native – in other words, they should be able to do everything via their mobile device just as easily as they could from the comfort of their desktop. Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. Blogs and articles.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Stephen Waddington

MARCH 24, 2019

Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. Shutting down social media access is futile when everyone in the modern workforce has a mobile phone. He’s also an inspiring storyteller and author.

Tools 69

Tools Insurance Insurance Handbook 69

Shift Communications

FEBRUARY 23, 2015

I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. It’s a simple 3-step recipe: 1.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Stephen Waddington

DECEMBER 5, 2018

Mobile broadband services such as WAP, 3G and 4G followed. Content is accessed on personal computers, mobile, tablet and home assistant devices. Journalists want to write stories that will engage their readers. You should not start with three pages of A4, but a tweet, an infographic or a video. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. Piktochart : PIktochart is an online infographics tool. year for the premium version.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Graphics must look good on mobile. Instagram is a mobile app created for cell phones. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60