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What Do Journalists Want? Part 2: Five Mobility Trends

Bianchi Biz Blog

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. 3 – Electrification and Mobility.

Mobile 72
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A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline. Learn more about her training, consulting or writing and editing services at WylieComm.com. Call out to targeted readers. “If Don’t shy away from longer headlines.

Writing 154
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7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109
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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 100
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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 100
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This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen.

Mobile 199
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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. If you take a look at your website’s analytics, how many of your visitors come to your site from a mobile device (be it a smartphone, tablet – whatever)?