The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . The more you know about your customers, clients, employees, and competitors, they better your planning will be. Find gaps and threats you would otherwise not have known about. The more you know about your audience, the better your content will be.

Digital PR 264

Digital PR Marketing Infographics Video 264

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 111

Education Employee Measurement Agency 111

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Take a look at your goals and determine how measuring sentiment fits into that. So where do you start? What Are Your Needs?

Analysis 156

Analysis Measurement Government Examples 156

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. A few months later the video was all but forgotten.

B2B 138

B2B Video Marketing Survey 138

5W PR

NOVEMBER 19, 2021

Content designed to inform the target audience about the business and its products must be interesting, compelling, captivating, and shareworthy. Avoid writing too much about numerous things. Think about just what you are trying to say in the article. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” in the next 12 months.

Study 116

Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year. The top complaints B2B marekting and sales have about each other. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. One question stood out.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Choose a compelling topic White paper topics should focus on things people actually want to read about.

Writing 110

Writing Case Study Study Brand 110

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Cision

SEPTEMBER 26, 2017

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

Analytics 228

Analytics SEO Infographics Software 228

Solo PR Pro

OCTOBER 24, 2017

The convergence of strategies makes it more important than ever to not only have a strong strategy, but also a clear process for defining and measuring success. SMART is an acronym which stands for Specific, Measurable, Attainable, Relevant, and Time-Specific. If you can’t measure them, how will you track progress?

Marketing 40

Marketing Measurement Infographics Technology 40

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. But it needs to get more measurable, and strategic, and specific.

Marketing 255

Marketing Infographics Video Content Marketing 255

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Here are a couple of examples of how to use information about your audience to select interactive content. But does it work? Avoid unnecessary or excessive interactivity that may distract or confuse users.

How To 71

How To Infographics Data Web 71

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). But what about the Emotional Quotient (EQ) side of the house? But what about the Emotional Quotient (EQ) side of the house?

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. We know it’s all about the data. What we like about Talkwalker is its Newsjacking product. But founders look to evolve to unearth ways to generate measurable impact with content.

Tools 147

Tools Radio Data Instagram 147

Deirdre Breakenridge

MARCH 23, 2016

Begin by evaluating how much your executive knows about content. A comic wouldn’t try out new material before taking the temperature of the room, so why would you report PR results to your CEO or C-suite executive without knowing how much they know about content in general? Think about it in the context of where the industry is today.

Communications 150

Communications How To Analytics Public Affairs 150

Critical Mention

JANUARY 3, 2018

But what about professional resolutions? Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

APRIL 7, 2017

Tell me about your transition from working as a Vice President at a PR agency to now owning that agency. It’s about being a memorable and a valuable resource. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Why users should care about the products and how it can improve their lives with them. .

How To 176

How To Media Guidelines Pitching 176

Beyond PR

DECEMBER 15, 2016

But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. In this same vein, it is important to measure outcomes as opposed to outputs. For starters, it is important to distinguish between advertising and PR.

Measurement 40

Measurement Infographics Advertising Advertising 40

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Looking at the larger picture, allows your data to tell a story about how you are impacting your audience, or not getting enough of their attention. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. Even today, this remains a valuable resource for us.

Publicity 157

Publicity Social Media Report Fashion 157

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Keep your message consistent and be intentional about your words and actions. Consistency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Business Wire

OCTOBER 30, 2017

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. How about a gift guide with ideas for aging parents and grandparents?

Infographics 153

Infographics Travel Product Launch Video 153

Shift Communications

DECEMBER 18, 2014

What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. From time to time, I see skepticism about such figures. Here’s what that looks like graphically: In-person events were largely derailed by the pandemic in 2020.

B2B 114

B2B Consumer Marketing Survey 114

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. It’s all about establishing the demographics you’re trying to communicate with and designing a site that will appeal to them. Or is it just creating more barriers?

Brand 117

Brand Branding Infographics Analytics 117

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media? For Starters, It’s Still About Communications.

Marketing 52

Marketing Community Trends Case Study 52

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 62% said to measure the success of messaging.

Creativity 64

Creativity Marketing Analytics Measurement 64

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. With its built-in contact and lead management features , you can collect and organize valuable information about your prospects, such as their job title, company size, industry, and pain points.

How To 81

How To eBook Infographics Content Marketing 81

Buzzstream

DECEMBER 28, 2023

Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank.

Tools 71

Tools Blogging Pitching Google 71