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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing.

B2B 114
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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

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SaaS Link Building: Tips and Examples

Buzzstream

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133
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Agile PR: planning lessons from software teams

Frederik Vincx

This concept has been fundamental to software development for years. Team members can include people from sales, product, marketing, design, or PR. Suppose you have been tasked with creating an e-book to market a company. After several weeks of writing, design, and revisions, an e-book is published. Time passes. .

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SaaS Link Building: Expert Tips and Real Life Examples

Buzzstream

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

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SaaS Link Building: Expert Tips and Real Life Examples

Buzzstream

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. billion PR software market. billion PR software market.