Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Landis PR

AUGUST 23, 2021

What types of stories, trends or issues are on your radar now? . I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine. Marina Mayer is the editor-in-chief at Food Logistics and Supply & Demand Chain Executive. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Driving this visualization trend are two key factors: Our brains are programed to recall visuals at a faster rate than any other data. Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

The Proactive Report

JUNE 4, 2016

For instance, if the word “business” is trending, then using “#business” in your post will substantially increase chances of engagement. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

Social Media 100

Social Media Media Infographics Pinterest 100

Buzzstream

DECEMBER 5, 2023

Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. ” Now you’ve sorted your database by sites that are fitness-related, and would be interested in your fitness infographic.

Infographics 62

Infographics Pitching Writing Blogging 62

Presspage

NOVEMBER 6, 2017

Sixty cold calls result in three new magazine subscriptions. Number of downloads for offered white papers, videos, infographics etc. Being a trending topic on Twitter is one thing, but if it’s because you’re being ridiculed or criticized, it is of no – positive – value to you at all. Conversion: no idea.

Measurement 97

Measurement Comparison Advertising Advertising 97

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Stations can see what is already popular and trending on social media, then pop it on the news that same day. It’s a simple metric – easy to track. What does that actually mean? It’s the news equivalent of clickbait.

Local 100

Local Journalism Infographics Social Media 100

The Proactive Report

JULY 23, 2018

As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. Owned Links. Earned Links.

Google 113

Google Guidelines Web B2C 113

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Readwrite ( @RWW ): Insightful views on the latest tech trends. We don’t disagree.

Resources 53

Resources Marketing SEO Engineering 53

Burrelles Fresh Ideas

JUNE 27, 2023

They are the Swiss Army knife of public relations,” said Stephen Waddington in a recent issue of Influence (magazine for CIPR members). Breaking news and trending topics can also be leveraged to generate interest. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. It’s about reinvention, about telling old stories in new way—it’s anticipating trends, it’s about using unconventionality to deliver conventional messages. It sometimes just hits at the right time or builds on a trend. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

SEPTEMBER 23, 2015

Not only did Google India have a house full of reporters, the hash tag also trended in Mumbai (where the event was held) at #1, and which also saw engagement by the reporters. . Here are some compelling PR trends executives need to adapt to if they want to stay relevant in the industry in the long run: 1. Twitter chats. In closing.

Google 40

Google Trends Community Twitter 40

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication. This is where most of the magic happens.

B2B 63

B2B Study Marketing Survey 63

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

Noticed an interview with the rival’s CEO in a well-known magazine? Researching popular trends and helping clients to capitalize on them. Communication specialists browse social news feeds, read magazines and attend professional events during regular business hours for a good reason. Analysing competitors’ PR activities.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Instagram has an extensive set at its disposal to create its Annual Trends Report.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. It may be a literal space like a billboard or a section of a newspaper or magazine page. For example, McDonald’s looked at Twitter comments and saw an ongoing trend of requests for “all-day breakfast.” One of the biggest is customer engagement.

Publicity 70

Publicity Small Business Advertising Advertising 70

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Let these trends influence your latest goals. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones. Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 11, 2016

While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The Blogging Gutenberg . Marketing Integration Still Reigns .

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. It’s important to include the story behind the stats,” she advises. Don’t Just Publish it.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Tip : Any company with industry-specific expertise can capitalize on trends and breaking news. Remember: It’s okay to remove materials from a newsroom.

How To 48

How To Media Print Real Estate 48

PR Fuel

OCTOBER 16, 2018

While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Link your pitch to a current event – Tying your story to a current event or an industry trend can make it much more appealing to reporters. Be a Friend to Others. Sharing is important.

Web 40

Web Pitching Local Report 40

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. How might we understand customer behavior to inform our public relations efforts?

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016.

Content Marketing 60

Content Marketing Publicity Marketing Television 60