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5 Ways Trend Tracking Helps PR & Marketing Pros

Onclusive

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. The ability to accomplish this comes from trend tracking.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. She sees platforms like Media.com, which caters to media professionals’ needs, becoming more important sources of information for PR.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

These PR and marketing trends can help you thrive in 2024. Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. Use a friendly, informal tone of voice. Find gaps and threats you would otherwise not have known about.

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Leveraging Data Analytics for Informed Investor Relations

Presspage

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Such proactive communication shapes the narrative positively and prevents issues from escalating.

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Unpacking digital platforms, multimedia engagement, and other key PR trends

Agility PR Solutions

It is not easy staying up-to-date with all of the latest and emerging channels to share information.

Trends 105
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Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

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7 types of information leaks and how to prevent them

Agility PR Solutions

As paper records have become a thing of the past, there has been an increased focus on digital information and how it is handled. Digital information is easier to leak than hard copies on paper, making it an easier target for hackers and creating new security concerns.

How To 110