Cision

MARCH 21, 2016

To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen. They must reconsider how they create, distribute and pitch their thought leadership. Multimedia.

Trends 120

Trends Mobile Media Print 120

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

PR Fuel

MARCH 19, 2021

Basic-information gathering requires answers to the five w’s: What, when, who, where, and why. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. The least important (but still relevant) information should come last. Strong Powerful Headline. Call to Action.

Small Business 86

Small Business Writing Engineering Infographics 86

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Take the byline and convert the information to a blog post. These and nearly every other media placement can live on with some simple tweaks.

Interviews 136

Interviews Pitching Infographics Print 136

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. With Google Alerts, you are only receiving news from a limited number of online publications, leaving you with only a fraction of the information that is taking place around your key alerts. Informing Business Decisions With Insights.

Media 73

Media Google Measurement Print 73

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful? Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. We are a nation of visual learners and we like images, videos and other graphic ways of absorbing information. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Buzzstream

FEBRUARY 15, 2024

Evaluate the site in the same way that a quality rater would: Is the information on the page properly sourced from other authoritative sources? They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? Could you see this content in a printed magazine, encyclopedia, or book?

How To 71

How To SEO Google Examples 71

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. They also know Contently gave that information to them. Your content should still aim to engage, entertain, and inform as it promotes or advertises. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 111

Case Study Marketing Study Content Marketing 111

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A5: News media need visuals to do their job – to inform the public. Even if they’re a “print” outlet. How to improve visual content? Everyone needs visuals today.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A5: News media need visuals to do their job – to inform the public. Even if they’re a “print” outlet. How to improve visual content? Everyone needs visuals today.

Infographics 100

Infographics Video Case Study Print 100

PRSay

AUGUST 23, 2016

In many cases, a picture can function as a preview of the textual information. As Christian Salow explained, an image gets more likely noticed than a text and animates the user to click on it which then leads him to an external website where the original textual information is based. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

In many cases, a picture can function as a preview of the textual information. As Christian Salow explained, an image gets more likely noticed than a text and animates the user to click on it which then leads him to an external website where the original textual information is based. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

Sword and the Script

MAY 24, 2016

a) to begin ‘we’re happy’ and gives up information or ‘unpaid consulting’. Marketing can use that information to give a more targeted message to certainly prospect groups to create more qualified leads. Know a sales or marketing leader in the Atlanta with compelling ideas fit for print? Did you know? Photo credit: Flickr, R.E.

System 0

System Training Infographics Print 0

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 111

Financial Industry Report Insurance 111

Waxing UnLyrical

SEPTEMBER 23, 2015

A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. An innovative way of sharing information is what the media looks for. Multimedia & crisp communication. If you can communicate the message in 140 characters, you’ve nailed it!

Google 40

Google Trends Community Twitter 40

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. The digital world allows for a much more interactive experience. Content that includes an image or video delivers more views and inspires more sharing.

Video 40

Video eBook Viral Infographics 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Podcasts allow for informal conversations related to your latest content offering.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. There’s an overabundance of health content online, but it mostly consists of evergreen information on established domains like WebMD and Livestrong.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Magazine articles are summaries of quick information,” notes Howard.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. However, over a third of U.S. adults have low health literacy.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Don’t: Make Your Newsroom an Information Graveyard.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

Within each focus area is information about its process areas and their impacts, with year-over-year findings. It’s loaded with information that not only provides deeper insight into why a corporate sustainability report is important than provided in this post, but also features a roadmap on what data points your company should report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

MARCH 26, 2014

Note, this is different than images for print, which are CMYK (cyan, magenta, yellow, black). While printed photos need a high dpi, this isn’t the case for the web. Flat icons also make infographics or mini graphics easy to create. RGB: RGB (red, green, blue) is the color model you’ll need for web images. Screenshot.

Web 77

Web Pinterest Creativity Print 77

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). In other words, a multimedia journalist is capable of reporting in multimedia formats – go figure.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). In other words, a multimedia journalist is capable of reporting in multimedia formats – go figure.

Media Relations 40

Media Relations Media Mobile Pitching 40

Frederik Vincx

DECEMBER 11, 2015

They can also happen if there are too many people working on one task, losing time and information in handovers. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Print it to motivate your team. Aim for single piece flow. A poster of the entire process.

How To 60

How To Software System Employee 60

Shift Communications

SEPTEMBER 18, 2017

How might we understand customer behavior to inform our public relations efforts? If I knew when my audience was searching for topics the most intensely, I’d incorporate this information into my public relations program so that I’d be in the news right at the time when interest was highest. Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? ’ Social media serves as a real-time stream of thoughts and information that could make or break a story or relationship.

Reddit 120

Reddit Social Media Pitching Comparison 120