Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels.

Retail 62

Retail Marketing Analytics Social Media 62

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. By cultivating a positive brand image, you can attract more customers to your store and increase sales.

Retail 62

Retail Marketing Measurement Product Launch 62

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1. Get more people involved.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

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Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

MARCH 21, 2017

The candies were miserable little oblong-shaped blobs, and the traditional and social media backlash began. Rather than fight the fail, Reese’s responded with a brilliant social media message about “tree-shaming” anchored by the #AllTreesAreBeautiful hashtag. Set an example for your industry.

Airlines 136

Airlines Reputation Product Launch Crisis 136

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

JANUARY 15, 2019

With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Beyond PR

JUNE 28, 2018

When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape. So, what do you need to do to make sure your comms teams are utilizing social in the right ways?

Analysis 40

Analysis B2C Case Study Product Launch 40

Konnect Agency

FEBRUARY 28, 2020

A brand typically decides to work with a public relations company such as Konnect Agency when they are looking to introduce their services or products to a wider audience. This can span from an established brand which consumers are already familiar with or a brand new company that has yet to make its mark in the industry.

Marketing 61

Marketing Instagram Agency Product Launch 61

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Sharing bits of information about your business or service on social media. Being able to measure and assess influencer marketing ROIs accurately (44%). Connect with him on Twitter.

Marketing 40

Marketing Viral Fashion Product Launch 40

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Let’s see what you can find.

How To 40

How To Marketing Training Product Launch 40

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. Edelman will be able to look across the full set of anonymized Cision ID data to benchmark industry-level insights and analyses for clients. of individuals exposed to earned media.

Analytics 68

Analytics Report Technology Pitching 68

Prohibition

JANUARY 14, 2022

Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? Monitoring the media is easy. There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. These should detail how the company will liaise with all stakeholders, including clients, partners, investors, and the media. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Having specific goals will help guide your strategy and measure success.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

APRIL 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. For example, host a single webinar for a new product launch but offer break-out rooms by customer segments such as executive sponsors, daily users, admins or technical users. >>> Need an extra pair of hands?

B2B 124

B2B Study Report Product Launch 124

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

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Pitching Agency Social Media Creativity 228

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Human-Centered or Authentic Approach 4. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Doctor Spin

MAY 21, 2023

This could include senior advisory, media outreach, content creation, social media management, and more. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. A PR agency with established relationships with media outlets, influencers , and key stakeholders.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Shift Communications

AUGUST 3, 2016

Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? Identify your Metrics/What Measurement Matters. We recommend Tracking metrics in five key areas of your business – search, social media, paid advertising, owned content and earned media.

B2B 60

B2B Interviews Strategy Product Launch 60

Prohibition

OCTOBER 7, 2022

This could be the history of the company, its values, an upcoming company event or a new product launch. Your target audience is now aware of your business, but at this point, we’re asking them to take an active, measurable interest in your product or service. social media advertising, boosting, linkedin ads.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 120

eBook Product Launch Software Internal 120

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40