Cision

MARCH 21, 2017

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Infographics 280

Infographics Industry Media Consumer 280

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Winning presentations are highly tailored, so it pays to know as much as possible about the targets and, of course, the industry. of proposals see higher engagement from visuals such as infographics and original images. . What do they want to see in a relationship? What are their hot buttons? Their backgrounds? Make it look appealing.

Case Study 304

Case Study Infographics Data Energy 304

Presspage

NOVEMBER 10, 2017

Hereford Award The ACI-NA is the industry's main association whose member airports cater to more than 95 percent of the domestic and virtually all the international airline passenger and cargo traffic in North America. Now, it is the PR and communications team’s turn to celebrate at Miami International Airport. The Peggy G.

Internal 0

Internal International Industry Infographics 0

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ).

Survey 176

Survey Marketing B2B Study 176

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. Turning the numerous changes afoot in our industry into opportunity isn''t a simple task. Turning the numerous changes afoot in our industry into opportunity isn''t a simple task. But it sure beats extinction.

Media Relations 69

Media Relations Trends Media Infographics 69

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage.

Writing 213

Writing Report How To Google 213

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MAY 26, 2016

Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. In my new senior-level role at Flackable, I hope to further establish myself as a thought leader in the industry. What’s your secret to media relations success?

Financial 168

Financial Infographics Pitching Consumer 168

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 111

Education Employee Measurement Agency 111

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. Typically, that recognition comes in the form of industry awards. For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.)

B2B 168

B2B Video Exercises Infographics 168

PRSay

OCTOBER 2, 2019

Their takeaways are applicable to any communications teams looking to reinvigorate their current media relations and audience activation process. CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. CHALLENGE: Lack of resources.

Local 82

Local Storytelling Infographics Resources 82

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media. Ready to brush up on your media relations skills?

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

OCTOBER 16, 2017

There are dozens of companies that provide media databases and there are hundreds of thousands of PR/comms professionals that use them to identify the right influencers for their story. Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry. Not too difficult, right?

Media 149

Media Pitching Data Technology 149

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. The public relations industry is constantly evolving. It’s truly an industry that never sits still.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Brand 120

Brand Branding Media Infographics 120

Waxing UnLyrical

JANUARY 17, 2019

What insights can you bring from experience in a different industry that may be relevant to your current one? Refine that information and share it through media relations, webinars and bylines. Do you have access to de-identified data within your product that could point to an industry trend? Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Leverage Public Relations: Public relations will significantly amplify your communications strategy. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. Finally, the role calls for an even temperament who can get along with distinct personalities, managing both up and down the chain on the client, agency and media side.

Agency 136

Agency Analytics Creativity Social Media 136

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. Without sounding too cliché, I’m proud of all of my articles because I’m covering pertinent challenges the industry is facing. I’m their voice at a time when the supply chain and logistics industry needs all the help it can get. What is your dream assignment?

Meeting 69

Meeting Media B2B Transportation 69

Cision

JANUARY 26, 2016

Perhaps there’s something you’re doing that others in your industry aren’t, such as offering unlimited vacation time or extensive parental leave. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Highlight your difference. Videos and images are also great.

Media 120

Media Pitching Trade Shows Infographics 120

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 116

B2B Marketing Survey Software 116

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Media relations is getting harder. Organic social media is getting harder too.

Survey 71

Survey Trends Communications Storytelling 71

PRSay

JUNE 11, 2021

In the case of “pre-bunking,” our social media team worked with faculty to generate quick responses to misconceptions we knew were arising, or to erroneous talking points we knew were going to start trending. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

MARCH 8, 2016

This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. Journalists have taken note and now almost half of them use video- and image-based content in their work regularly. Brands should follow suit and start incorporating more multimedia content in their campaigns.

Trends 120

Trends Mobile Media Infographics 120

PRSay

MARCH 9, 2018

Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget. Michelle Olson, APR , is a 32-year PR veteran who has stayed on top of emerging trends in the industry and who regularly syndicates content for clients. Sound daunting?

Infographics 102

Infographics Fashion Advertising Advertising 102

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. So how can you stay on the cutting edge of the news industry? This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

Critical Mention

JANUARY 15, 2019

Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site. Backlinks that aren’t related to your industry won’t be considered credible to Google.

How To 60

How To SEO Mobile Google 60

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100