ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.

Agency 188

Agency Publicity Media Training Training 188

Cision

JANUARY 5, 2016

But how can you tell stories that will still generate leads and drive results? Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Read the free white paper today! Through storytelling, you inform your audience about your brand.

Journalism 120

Journalism Brand Branding Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. White papers – a great way to demonstrate thought capital in long form to a particular audience. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. If you are with me so far, and want to open up the sauce spigot, the next question is how to do this, especially when the underlying technology may be very hard to explain and understand. It is not a binary decision, either.

Technology 177

Technology Comparison Case Study Privacy 177

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. How to Kickoff Your Content Marketing.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

MAY 25, 2015

You’re a storyteller. As a PR professional, you know how to write, and you know how to tell a succinct, engaging story. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now! You do it every time you send out a press release. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Cision

APRIL 6, 2016

How can they overcome it? Do you know how to mitigate a crisis in real time? Learn top tactics with Cision’s free white paper! With so much content saturating the marketplace, how can brands stand out? Employee storytelling. That is the lesson I have learned over the last 15+ years. . Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Take a look at these four brands who have implemented brand journalism programs and done them well: Want to find out how to build your brand journalism program? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Cision

JULY 10, 2015

Want tips on how to make your story stand out with visuals and video? Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! How can you use those devices in your own audio and video pieces? How are you using voice in your audio and video efforts? Click here for our free white paper! .

Video 120

Video Storytelling Local Creativity 120

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Click here for a free white paper full of outside-the-box content marketing ideas! Click to enlarge. What does the audience care about?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Flack's Revenge

JANUARY 12, 2021

Industry analysts from firms such as Gartner can have a strong impact on a tech vendor if you know who to engage and how to engage them. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Beyond PR

MARCH 6, 2018

How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Aim your crosshairs on creating great content. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

PRSay

OCTOBER 2, 2019

Their dilemma, how to break down a complicated story, requires balancing the fine line between hope and hype. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Business Wire understands how to reach and activate markets across the globe.

Local 80

Local Storytelling Infographics Resources 80

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Maybe after reading this post, you strategize how to reignite a content marketing piece like America’s Best and Worst Tippers , that’s stagnant in your archives. How-To-Guides. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together.

Product Launch 40

Product Launch Marketing How To B2C 40

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I learned how to ask questions and get to the heart of a story.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Karen Freberg

JANUARY 14, 2021

storytelling, etc) to the dark side of social media (ex. I know there were not many books out there specifically on social media, or how I would like to approach the field. We had platform based books (how to use FB, etc), but nothing really on the strategy. When I first started, blog posts and white papers saved me!

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Get the lowdown on the state of social media in Canada with this article from CNW’s Beyond the Wire blog.

Fashion 40

Fashion Tourism Media Journalism 40

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our favorites: “ How to Create Video Thumbnails that Boost Views ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

JUNE 2, 2015

“You don’t learn how to be fascinating, you unlearn how to be boring.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper filled with outside-the-box content marketing tactics!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Read How to Harness the Power of Quotes in Your Press Release for more ways you can feature quotes. Keep showing your client their ROI and how different approaches get different results.

Agency 40

Agency Real Estate Film Video 40

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. Your content team needs to identify how to attract the right people and publish content that drives action. Is your brand’s messaging and positioning woven into all communication? While traffic is important, not all traffic generates leads.

Strategy 105

Strategy SEO Analytics Content Marketing 105

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Here’s how to make that happen: 1. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge.

Case Study 110

Case Study Content Marketing Strategy Facebook 110