Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. The post How to manage corporate reputation with PESTLE analysis appeared first on Onclusive.

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5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

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ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website.

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How To Social Media Product Launch Construction 259

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and harder to pitch.

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Product Launch Pitching B2B Analytics 74

5W PR

SEPTEMBER 27, 2023

Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. Showcase the ongoing use of products in the influencer’s routine, demonstrating the long-term benefits. Story continuation Influencer partnerships can extend beyond the initial campaign.

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Brand Branding How To Analytics 78

Beyond PR

SEPTEMBER 21, 2016

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show. It’s a win–win situation.

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Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

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NewsWhip

OCTOBER 3, 2023

Our integration with Microsoft Teams is now live, allowing NewsWhip users to send alerts directly to both public and private channels within Teams. For example, let’s say there’s a product launch and your CMO wants to measure impactful earned media wins. The Teams integration is live today, so there’s no need to wait.

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5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy?

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Strategy Product Launch Brand Branding 88

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . They must be carefully planned.

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ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. The practice of public relations is about telling stories, and all good stories have compelling themes. Write a rock-solid PR plan.

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Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Confusing PR with publicity. In public relations, it’s all about how you tell your story, so shaping that story should come before media contact or content creation.

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How To Government Product Launch Internal 149

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. Many journalists also report live from industry events, such as a technology conference or product launch.” You can change that.

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How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. Many journalists also report live from industry events, such as a technology conference or product launch.” You can change that.

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How To Product Launch Conference Newspapers 78

5W PR

MARCH 11, 2020

Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. How to Create a Communications Plan.

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Communications How To Storytelling Product Launch 113

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies.

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ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

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ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

What makes a winning public relations program? A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Yet after the first and second waves of coverage, the challenge is how to continue the momentum.

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Onclusive

AUGUST 10, 2021

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? For example, a product launch article could be rewritten from the customer perspective. Another effective strategy is localizing your content.

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Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. But things can change over time.

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Agency How To Product Launch Internal 120

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

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How To Trade Shows Product Launch Course 58

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Marketing is focused on driving sales and promoting products.

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Marketing Engineering Reputation Product Launch 78

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales.

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OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

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Healthcare How To Pitching Product Launch 52

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications.

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Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

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Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Consider how to integrate experiential elements that align with your event’s theme or objectives.

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Product Launch Transportation Measurement Examples 52

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. cta] The post No News, No Problem: How to Keep a Steady Media Relations Drumbeat appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Share your thoughts below!

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Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. How would you support a product launch for [insert client]?

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B2B Apparel Product Launch Agency 159

Action PR

JUNE 28, 2019

Perhaps it’s a new product launch, a partnership or business success story. Highlight previous stories they’ve written that caught your eye and make sure you explain how your brand fits into their publication. If you need help getting your product or brand included industry titles, get in touch! We can help. .

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Pitching How To Product Launch Industry 40

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. While this is frustrating, we know how to make the best out of this situation. While we are planners, we do know how to handle the unexpected surprises in life.

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Product Launch Training Interviews Software 296

Remote PR Jobs

OCTOBER 11, 2022

The age of the internet has permanently changed the landscape of public relations. Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 1 Social Media Allows you to Easily Track Results. Media Lists and LinkedIn.

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Social Media Media Product Launch LinkedIn 130

Prohibition

JANUARY 28, 2020

Sharing parts of your campaign on your social media networks, whether it’s the story itself or a video snippet from an event you’ve hosted, can be a really great way for you to get it public and seen by a wider audience.

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B2C How To B2B Product Launch 62

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

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Company Trade Shows How To Product Launch 68

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.

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Crisis Communications Product Launch Crisis Reputation 105

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. How to Pick the Right B2B PR Agency For You.

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