Cision

JULY 24, 2017

Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out.

Trade Shows 209

Trade Shows How To Conference Examples 209

Solo PR Pro

JUNE 8, 2021

It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

How To 58

How To Trade Shows Product Launch Course 58

Cision

FEBRUARY 19, 2016

Once you know what they want, how and when, pitching becomes a smooth experience for everyone. If you are at a trade show, don’t be afraid to set up a face-to-face meeting. Creating relationships with journalists is the best way to ensure that you are reaching the right people at the right time.

Pitching 120

Pitching How To Trade Shows Case Study 120

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. For example, you might want to announce an upcoming trade show or conference.

Writing 82

Writing How To Media Guidelines 82

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients.

Company 68

Company Trade Shows How To Product Launch 68

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Knowing what you want to get out of being there will inform how you prepare and help ensure those goals can be achieved.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Solo PR Pro

NOVEMBER 6, 2018

Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. Meeting schedule. How often will you meet with the client? Set expectations.

How To 49

How To Trade Shows Meeting Product Launch 49

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 86

Technology Automotive Trade Shows Hotels 86

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Learn more about Cleveland’s HUG and how you can become a member here. For conferences and trade shows, teams can also take advantage of the app’s business card scanner.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Flack's Revenge

MARCH 23, 2015

So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. Even if you don’t announce at a show, there are ways to get some PR mileage from the opportunity. Can your news really stand out?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you.

Trade Shows 150

Trade Shows Community Social Media Resources 150

David PR Group

JULY 3, 2015

Attendance at industry, trade or professional society meetings. Spending your entire marketing budget won’t help your business if there is no activity to match — for example, face to face networking at trade shows, speaking at industry meetings, becoming active in industry groups etc. Client costs. CLE courses.

Marketing 40

Marketing How To Web Trade Shows 40

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Bianchi Biz Blog

JANUARY 21, 2021

“Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. We offer the sales department a cutting-edge and high-quality presence.

Automotive 70

Automotive Training Travel Meeting 70

Bianchi Biz Blog

FEBRUARY 18, 2021

So over the years, I have read hundreds of articles and blog posts about how to get faster. Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ). Attend industry events – trade shows, webinars, conferences, etc. – but like most people, I do want to beat my personal best.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. How many outlets picked up your story?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Communications Conversations

JANUARY 14, 2016

Crystal Knows then gives you tips on how to *speak* to Nick. It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Some ideas on how best to work with Nick. It even goes as far as to SHOW you how to write an email to Nick. Here’s where it really gets scary.

Tools 60

Tools Trade Shows LinkedIn Web 60

Flack's Revenge

JUNE 2, 2015

He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. Our clients often ask about how to get listed and/or favorably positioned in the vaunted Gartner Magic Quadrant. Analyst firms will typically grant vendors one free formal briefing (i.e.,

Enterprise 120

Enterprise Trade Shows Radio Writing 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 5) Here’s how B2B says it nurtures leads. According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings.

B2B 64

B2B Report Marketing Survey 64

Bianchi Biz Blog

JUNE 30, 2022

Sometimes companies get their executives and subject matter experts there on the ground (which can be a task itself), but they don’t consider how many other obligations – such as customer and prosects meetings – they have which can severely limit their availability for media interviews.

Automotive 74

Automotive Mobile Technology Resources 74

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing?

Marketing 74

Marketing SEO Trade Shows Technology 74

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

FEBRUARY 14, 2017

While it’s always good to meet new people, the foundation of a community is returning visitors. Naturally, we want to have measures that show a more direct impact on marketing and the business. Here’s how to make the case, while demonstrating the contribution in the process: Conversions.

B2B 67

B2B Measurement Blogging Community 67

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

MAY 18, 2015

If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting. Look for industry conferences, trade shows and associations. Learn how to find influencers here.) It can be handled as one large research project, or tackled a little bit at a time.

Publicity 100

Publicity Trade Shows Google Twitter 100

Solo PR Pro

JUNE 21, 2016

Combine this with the tips included in the How to Optimize Your Cold calling guide (Pro Premium Members only). You can also network in person by attending conferences or trade shows. If you are targeting a specific area, schedule a speaking engagement or workshop and line up a series of meetings while in the area.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? A lot of the people you meet at an industry event are people you already have some connection to, although you may not have ever met in-person. Being yourself pays off.

Conference 40

Conference How To Trade Shows Twitter 40

ReimaginePR

SEPTEMBER 5, 2016

Before you pen every blog post, ask yourself, “Does this post help my audience and how?” ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. The post How to Use Your Blog to Connect with Your Audience appeared first on ReimaginePr.com. Use a Human Voice.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. They’ll also have to figure out how to spend all the money they save on branded pens, flash drives, and other swag-bag fillers.”.

Marketing 168

Marketing Employee Content Marketing Training 168