How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. There are three simple ways to measure the value of PR this year. What placement?
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