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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. There are three simple ways to measure the value of PR this year. What placement?

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Minds Worth Meeting Ep 2.6 – Learning How to Fail Well With Amy Edmondson

Stern + Associates

Subscribe to Minds Worth Meeting wherever you get your favorite podcasts to be the first to know when new episodes come out. Apple Podcasts | Spotify | Amazon Music | Buzzsprout Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility.

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Minds Worth Meeting Ep 3.1 – Exploring Economic Alternatives with Nick Romeo

Stern + Associates

As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.”

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How to Work Zoom

ReimaginePR

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

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Minds Worth Meeting Ep 3.2 – Nurturing Hope From Great Adversity with Tova Friedman

Stern + Associates

In this inspirational episode of Minds Worth Meeting, Justin Louis and guest host Meg Virag speak with Holocaust survivor Tova Friedman about how to find hope in times of darkness. It is possible to spread a message of hope from the greatest adversity possible.

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Minds Worth Meeting: The Best of Season 2

Stern + Associates

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. We chatted about the exponential speed of technology advancement, how to use generative AI like ChatGPT to maximize efficiency at work and the future of energy prosperity.

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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Informed by my own experience, here’s how to work successfully from anywhere. Find a quiet and reliable space for meetings .

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