OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

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Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. It generates confidence, builds momentum, and drives enthusiasm on all sides.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. It generates confidence, builds momentum, and drives enthusiasm on all sides.

How To 203

How To Case Study Meeting Pitching 203

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. Rather than try to convince him of how inconsequential it was, I decided to focus my pitching efforts on that outlet.

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Measurement How To Strategy Pitching 110

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

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Pitching Consumer How To Meeting 64

Cision

SEPTEMBER 12, 2017

How Can we Improve Earned Media Results? Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations. How to Add More Earned Media in Your Marketing Mix.

Measurement 223

Measurement Media Financial Technology 223

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

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How To Interviews Measurement Storytelling 257

Onclusive

SEPTEMBER 25, 2020

In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How a service-first attitude can help your team craft more compelling stories and pitches. How Coursera has used data to measure the impact of their stories and pivot when needed. Speaker Info.

Publicity 370

Publicity Measurement Data Employee 370

5W PR

FEBRUARY 28, 2024

Think of this as the company’s elevator pitch with some festival flair. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event. The post What is SXSW and How to Prepare Your Brand to Attend appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Brand Branding How To Film 78

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Measure Your Success. Go to Social for Small Talk.

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Pitching Report Social Media Measurement 120

The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. With all PR measurement remember…. I know as I have pitched and won these budgets. I reveal just how big these budgets are. Gain access and learn more.

How To 180

How To SEO eBook Measurement 180

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. You’ll want to research your high-priority targets thoroughly, approach them with a creative pitch, and use persistence and persuasion in your follow-up.

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How To Nonprofit Privacy Interviews 189

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Measure what matters. Occasionally there’s a mismatch between how a client incentivizes their agencies and the most meaningful business outcomes. Be an internal champion.

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Agency How To Construction Advertising 223

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

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Report Publicity Marketing Pitching 108

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Define and prioritize your audiences. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. How do you know what’s working? Media Measurement. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 99

Media Nonprofit Pitching Analytics 99

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. This has less to do with the actual business storytelling and more about how The Man measures journalists. Regarding ideal pitch length —.

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Pitching Survey Storytelling Newspapers 146

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. The ability to pitch via Muck Rack and track things like opens and bouncebacks has helped streamline our targeted media lists. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Solo PR Pro

APRIL 27, 2021

One of the most important things I learned is how (and why!) If you think you’ve found the perfect client for your services and want to send them a pitch, or someone is contacting you directly to form a working relationship, it’s crucial to fully vet the opportunity before putting together a proposal.

How To 110

How To Internal International Pitching 110

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact.

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How To Content Marketing Conference Analytics 0

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies.

Trends 92

Trends Brand Branding Analytics 92

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Getting a pitch with insufficient lead time to develop a story is a top complaint about PR pros among journalists. That’s why we recommend outlining specific deliverables as well as outcomes, and how those outcomes should be measured. No baseline for measuring outcomes.

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How To Government Product Launch Internal 149

PRSay

MAY 29, 2019

You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. Here’s how: Before reaching out, understand the platform’s mission. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform.

Viral 154

Viral How To Advertising Advertising 154

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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Measurement Pitching Data Media Relations 195

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? The post How to Create a Content Contributor Guide appeared first on Cision.

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How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Set your goals and objectives and determine how you'll measure your success. Read on for their helpful tips. Conduct your research.

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How To Fashion Banking Industry 104

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Some anecdotal quotes are great too. Energy is infectious so if you relax, so will they.

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Meeting How To Radio Energy 120

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

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Pitching Print Measurement Report 96