Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. Want to learn how to build a strong business case for PR?

Resources 195

Resources Technology Data Measurement 195

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. START MEASURING THE RIGHT METRICS Why is brand recognition important?

Brand 104

Brand Branding How To Measurement 104

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand? Measure campaign effectiveness? Check out how to use sentiment in brand analysis in our Sentiment analysis guide ! Enhance brand equity?

Analysis 104

Analysis Brand Branding How To 104

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Prowly

DECEMBER 11, 2024

Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more. Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). For example, if you're measuring brand coverage, you may be interested in direct brand mentions only.

Print 104

Print Analysis SEO Tools 104

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Determining how to position a product or service in the market to differentiate it from competitors. Utilizing data to measure the effectiveness of marketing efforts. Marketing is focused on driving sales and promoting products.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Solo PR Pro

NOVEMBER 6, 2018

Whether it is your first client, or you are a seasoned professional, how you onboard a client sets the stage for your engagement. You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. Housekeeping. News and events. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Understanding how the agency plans to secure media coverage for your brand is crucial. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Planning Time – before you finalize that 2 nd half PR plan, be sure you are aware of what your team can improve on – which media pitches are resulting in the best coverage?

Analytics 50

Analytics Measurement Training Software 50

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release!

Company 40

Company Case Study How To Product Launch 40

Beyond PR

JULY 6, 2016

In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Shift Communications

AUGUST 3, 2016

As much as your product may excite you, it is one of thousands being pitched out. How does its value props tie into larger trends media are already covering and would be willing to hear you speak to? Identify your Metrics/What Measurement Matters. Tie to current news trends. Think Holistically. Define the Timeline.

B2B 60

B2B Interviews Strategy Product Launch 60

PR Fuel

JULY 2, 2024

The key is knowing how to “coach” the AI with effective ChatGPT prompts for press releases to produce high-quality, newsworthy releases that catch the attention of journalists. This could be a new product launch, an exciting partnership, or a significant milestone for your company.

Writing 52

Writing Pitching Tools Case Study 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

NOVEMBER 18, 2024

The Future of PR – How to Build a Winning Strategy So, what does this mean for PR within MULO businesses, which target both B2B and consumer audiences? Strategic Priorities : PR is challenging to measure, so understanding what to prioritize from day one with an agency is key.

Strategy 60

Strategy Leadership Product Launch Retail 60

Presspage

FEBRUARY 5, 2025

However, this convenience often comes at a price 73% of journalists found fewer than a quarter of the press release pitches in their inbox to be relevant. Explore how to create a best-in-class issue management plan with these 3 essential software features. Resource Alert: Want to anticipate issues before they come knocking?

Tools 78

Tools Enterprise Analytics Software 78