Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Understanding how the agency plans to secure media coverage for your brand is crucial. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Solo PR Pro

NOVEMBER 6, 2018

Whether it is your first client, or you are a seasoned professional, how you onboard a client sets the stage for your engagement. You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. Housekeeping. News and events. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release!

Company 40

Company Case Study How To Product Launch 40

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Planning Time – before you finalize that 2 nd half PR plan, be sure you are aware of what your team can improve on – which media pitches are resulting in the best coverage?

Analytics 50

Analytics Measurement Training Software 50

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Journalists cut their teeth using the famous double trinity: What, When, Where, Why, Where, and How. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers. “Big-name” pitches may also warrant an exclusive. Whom do you pitch the story to?

Pitching 189

Pitching How To Media Interviews 189

Beyond PR

JULY 6, 2016

In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? I become a mini-expert on the journalist I’m pitching. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

AUGUST 3, 2016

As much as your product may excite you, it is one of thousands being pitched out. How does its value props tie into larger trends media are already covering and would be willing to hear you speak to? Identify your Metrics/What Measurement Matters. Tie to current news trends. Think Holistically. Define the Timeline.

B2B 60

B2B Interviews Strategy Product Launch 60