PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language.

Writing 104

Writing Education Tools Resources 104

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. They may even face multiple job offers. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 88

Pitching Report Software Survey 88

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. An Editorial Calendar Helps With Goal Planning.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Iterative PR Measurement. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 94

Pitching Print Measurement Report 94

Cision

NOVEMBER 30, 2017

Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide.

How To 177

How To Guidelines Content Marketing Video 177

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. This has less to do with the actual business storytelling and more about how The Man measures journalists. Regarding ideal pitch length —.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Solo PR Pro

APRIL 27, 2021

One of the most important things I learned is how (and why!) If you think you’ve found the perfect client for your services and want to send them a pitch, or someone is contacting you directly to form a working relationship, it’s crucial to fully vet the opportunity before putting together a proposal.

How To 110

How To Internal International Pitching 110

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. Want to learn how to build a strong business case for PR?

Resources 195

Resources Technology Data Tools 195

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. Are they being risk-averse enough? Are their staff demonstrating solid productivity?

Community 90

Community How To Marketing Data 90

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Cision

MAY 26, 2017

I always loved to write. It is essential for women to know how to speak their mind and understand that their voice is just as valuable at the table as anyone else’s. How do you help brands create communication that inspires action? However, with the evolution of PR, we’ve been able to incorporate more measurable tactics.

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Better Writing Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 14, 2017

The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How did you get your start in PR/Communications?

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Pitching journalists on Twitter. Taking it a step further.

Twitter 98

Twitter How To Pinterest Tools 98

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” c) What makes a great pitch?

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

FEBRUARY 25, 2019

We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound ”, which looks at how inbound marketing can be used in the PR world, how to get started, and how it can work in different verticals. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Its software is sold as a subscription-based service.

Media 105

Media SEO Analytics Analysis 105

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 95

Strategy Ethics Social Media Data 95

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. The progression of #measurePR this year has been fascinating.

Pitching 60

Pitching Measurement Writing Twitter 60

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. How else are they going to learn?

Pitching 68

Pitching Case Study Print Google 68

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. If you have a new product coming out, plan your content around it.

How To 75

How To Content Marketing Conference Analytics 75