ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. What placement?

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Brand24

NOVEMBER 17, 2021

A hashtag can be a powerful business marketing tool, but first you need to create one. Here's how to create a hashtag for your campaign in 11 easy steps! The post How to Create a Hashtag That Will Trend? first appeared on Brand24 Blog.

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The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals.

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Content Marketing Trends Marketing Strategy 189

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

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How To Biotechnology Case Study Leadership 370

Business Wire

FEBRUARY 16, 2021

Rather than rush to be part of a “trending” cultural conversation, brands must take the time to ensure their campaigns truly honor Black people. February is Black History Month, and with America’s racial injustice reckoning at the top of public consciousness, many brands are eager to show solidarity with the Black community.

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Trends Brand Branding Blogging 196

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. Furthermore, advance AI tools can identify emerging customer preferences.

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The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. As the saying goes, “a picture is worth a thousand words.”.

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Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Now Facebook has some stipulations about how branded content works.

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Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts.

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Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? appeared first on Onclusive.

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Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well.

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. Delve into market research data. Analyze trends and note how the business conforms to them. If all else fails, keep digging. Develop key customer personas.

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Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

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PReview: A Blog by NewsVoir

OCTOBER 9, 2020

Public Relations is all about following the trends and grabbing the attention of your target audience. PR firms look into different ways to present their products and services uniquely and now organizations are adopting these trends in their PR campaigns. The post Emerging trends in PR: How to Run PR campaigns using Videos?

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Agility PR Solutions

NOVEMBER 29, 2021

E-commerce trends are changing as well. It’s an excellent time for retail marketers to think about how to serve customers better. Let’s look into the important considerations for retail marketers and […]. The post 10 post-pandemic e-commerce trends: What can retail marketers expect?

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PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . There are many sources providing studies, statistics, and information on the real estate market. Learn more at: www.3StepstoPRSuccess.com.

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ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Pretty much anything that’s trending will already be discussed in trades. I never said this at the time, but now I can admit: I don’t really know what that means.

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Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

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Trends Marketing Mobile YouTube 108

Brand24

JUNE 11, 2019

Discover top trending hashtags on Instagram for any topic you want. Photography, marketing, business, fitness – whatever you want. Enter any keyword and get trending hashtags for it!

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The Hoyt Organization

SEPTEMBER 8, 2023

Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. 6 Important Trends In Public Relations To Pay Attention To 1.

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Trends Brand Branding Analytics 92

PR for Anyone

OCTOBER 12, 2021

August – 21 st Senior Citizens Day – What are the trends of Senior Citizens and real estate? This is a great way to highlight your expertise in the real estate market with this demographic. Having your content laid out for a year in advance is an invaluable marketing tool and frees you up to do what you do best, real estate.

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Real Estate How To Local Interviews 130

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

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PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well.

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ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. Each episode reflects on the company’s business, opportunities, and challenges as well as how they’re navigating these unusual times.

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The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time.

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Stern + Associates

MARCH 5, 2024

If you can’t check at least one of these boxes, it may be that your story’s messages are too similar to what’s already been said and done in your market. But ultimately, your story should represent a vision for the future aligned with market trends, evolving customer needs and broader industry shifts. Surprising? Provocative?

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ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. If they really knew how to enforce the rules, they’d be doing it.) One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. What dominated the conversation? CCPA has an impact.

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B2B Trends Retail Privacy 208

5W PR

JANUARY 3, 2024

Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends. Researching industry trends Stay abreast of the latest trends in the consumer electronics industry. The post How to Prepare for CES 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

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Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

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Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. The point of content marketing is to carve out a separate space that functions as a distinct media or trade publication.

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Content Marketing How To Marketing Leadership 124

Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 144

Viral How To Marketing Advertising 144

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

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