ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. How can you include this information in your PR plans? Listen to your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. ’ This is important for any business or brand – prioritise that thought-leadership activity!

Instagram 62

Instagram Social Media Media LinkedIn 62

Shift Communications

DECEMBER 9, 2021

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

Social Media 113

Social Media Communications Media Leadership 113

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers. Complaints.

Social Media 88

Social Media Brand Branding Media 88

Deirdre Breakenridge

MAY 30, 2019

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? PRStudChat. About #PRStudChat.

Leadership 236

Leadership Community Energy Blogging 236

Communications Conversations

JANUARY 25, 2022

I’ll admit it: I’m struggling as a social media marketer right now. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022. By day, I help companies optimize their social media marketing. Countless examples of terrible leadership.

Social Media 108

Social Media Marketing Media Ethics 108

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 126

Social Media Ethics Trends Viral 126

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off.

How To 93

How To Media Trade Shows Publicity 93

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Brand 156

Brand Branding How To Employee 156

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Do you have an ongoing social media campaign? Perhaps you have a widespread international pickup to consider.

How To 265

How To Media Software Agriculture 265

PRSay

FEBRUARY 23, 2024

They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. Photo credit: quinica.com ] The post How to Win the Job and Thrive in a Multigenerational Workplace first appeared on PRsay.

How To 178

How To Employee Nonprofit Technology 178

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! BeReal gains competitor traction.

Instagram 62

Instagram LinkedIn Social Media Media 62

Stern + Associates

MARCH 5, 2024

Whether for executive communications and visibility, social media, speaking engagements or internal communications, a “mini plan” for your various channels will help serve your story to your various audiences, accounting for their preferred method of communication. Time to flood the airwaves!

How To 101

How To Corporate Storytelling Conference 101

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Melissa Agnes

MARCH 3, 2015

Part 2: Positioning Your Organization as the Voice of Credibility, Trust and Leadership, Now. I talked about the war of ideas that our world leaders are currently fighting in and I discussed how to make the digital landscape (the primary battlefield for this war of ideas) more predictable in order to minimize risk.

Social Media 133

Social Media Crisis How To Crisis Management 133

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Karen Freberg

MARCH 11, 2020

They may have a lot of questions on how this will turn out, what they will have to do, and what are some things that will change as a result. The best thing you can do is take a leadership role in the situation. Email, social media, etc are all good here. Let your clients know what is going on.

Social Media 92

Social Media How To Media Resources 92

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Consider your lighting.

Film 62

Film Leadership How To Video 62

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. How thought leaders are made. They talk about ideas.

Leadership 398

Leadership B2B Community Viral 398

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. How do you prepare for your media interviews and how do you show up with your good judgment?

Ethics 195

Ethics Interviews Media Print 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? Patrice Gamble agrees.

Trends 333

Trends Industry Government Data 333

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Deirdre Breakenridge

MARCH 9, 2022

For me, leadership and ethics go hand-in-hand. As my friend and colleague, Richard Bistrong , CEO of Front-Line Anti-Bribery LLC shared in a recent social media post, “If we are not careful, bad behavior can hide behind good performance, until it’s too late, for everyone.”

Ethics 433

Ethics Leadership Video Social Media 433

Communications Conversations

MAY 25, 2017

Because without “social mentors”, younger people in this space are lacking the direction, sounding boards and support they need as they attempt to figure out an entire discipline on their own (because, believe me, that’s what’s happening). You’re knowledgeable about social. You know how to measure results.

Social Media 108

Social Media Media Leadership Crisis 108

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 198

Media Newspapers Google Energy 198