Agility PR Solutions

JANUARY 21, 2024

Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

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Crisis Management Social Media Crisis Airlines 106

Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department.

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Social Media Examples Guidelines Media 104

Prowly

JUNE 21, 2022

When you stop to think about it, the rise and growth of social media have provided PR professionals with many new and incredible opportunities. In fact, social media is now so useful to an overall PR strategy that you should dedicate a sizeable portion of your plan to social media PR.

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Social Media Examples Media How To 104

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

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Social Media How To Media Employee 99

Agility PR Solutions

NOVEMBER 16, 2021

For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn’t neglect or misuse it.

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Social Media Strategy How To Media 161

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Promoters” are all about promotion on social media platforms.

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Social Media How To Media Journalism 247

Axia PR

DECEMBER 12, 2023

Learn how to use the top seven social media platforms to your advantage. Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s brand.

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Social Media How To Company Media 62

Business Wire

APRIL 17, 2024

Just as important as email, social media, and advertising, is the press release. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging. With your research completed and your messaging created, next you need to determine the right mix of channels to best deliver your news.

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How To Advertising Advertising Measurement 286

Agility PR Solutions

FEBRUARY 23, 2022

The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions. Every brand that has ever existed has disappointed some people at one time or another. What customers really want in these situations is to be reassured that the company cares about them […].

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Customer Service Examples Social Media How To 160

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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B2B Social Media Brand Branding 276

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

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Social Media Publicity Media Journalism 165

Axia PR

MAY 31, 2023

The good, the bad and the ugly: a guide to responding to social media comments It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This is a guide to responding to positive, negative and neutral social media comments:

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Social Media Media How To Reputation 117

Agility PR Solutions

JULY 14, 2021

A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies.

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Social Media How To Marketing Media 161

Axia PR

JANUARY 23, 2024

The average American spends over two hours a day on social media. How many 30-second videos have you scrolled through on social media today? If you use the popular social media platforms, we’d guess likely over 200. Short-form videos are taking over social media.

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Social Media Video Media YouTube 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

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Measurement How To Retail Analysis 334

Axia PR

JANUARY 16, 2024

In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Tune in to learn more!

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Social Media Media How To Trends 98

Axia PR

OCTOBER 10, 2023

There are 25 qualities your company should consider when looking to hire a social media manager. A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics.

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Social Media Media How To Analytics 62

Axia PR

OCTOBER 10, 2023

There are 25 qualities your company should consider when looking to hire a social media manager. A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics.

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Social Media Media How To Analytics 62

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

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Analysis Social Media How To Media 157

PR Fuel

AUGUST 13, 2023

Social media is a must for businesses of all sizes. If you’re not used to creating social media. Platforms like Instagram and Facebook connect consumers with new companies, drive website traffic, and provide endless branding opportunities. Read More

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Social Media Media Instagram How To 75

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

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How To Software Media Analytics 397

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

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Social Media Strategy How To Media 85

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

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Social Media Advertising Advertising Marketing 62

Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.

Case Study 157

Case Study Analysis Study Social Media 157

Cision

OCTOBER 3, 2017

These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.

Social Media 202

Social Media How To Media Journalism 202

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The post How to Improve Your Social Media Targeting appeared first on Cision. More Categories -> Facebook Categories.

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Social Media How To Insurance Insurance 233

Agility PR Solutions

JULY 5, 2022

Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. The post How to discover the perfect social media influencer for your brand appeared first on Agility PR Solutions.

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Social Media How To Brand Branding 91

Prohibition

SEPTEMBER 3, 2023

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.

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Advertising Advertising Social Media SMB 116

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

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Social Media Media Education Survey 88

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Agility PR Solutions

DECEMBER 1, 2022

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. Email marketing and social media are popular methods, but is one better than the other? More importantly, how […].

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Social Media Marketing Media Resources 153

Axia PR

MARCH 29, 2023

Use this short guide to learn best practices for social media right now. To keep up with ever-changing trends on social media, businesses have had to shift their practices to stay relevant on social platforms.

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Social Media Brand Branding Media 62

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP. Want to learn how to do this too?

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Social Media Real Estate Media Pitching 130

Brand24

APRIL 3, 2019

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance.

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Social Media Measurement How To Media 130