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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

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The Myth Of The Social CEO

ImPRessions - Crenshaw Communications

Shaping a unique point of view and knowing when and how to weigh in is tricky, especially now. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. How can a business leader engage without risking a social backlash? How CEOs should engage.

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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day?

Company 136
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How to avoid comms crisis turbulence

PR in High Definition

If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. If it’s an unhappy customer, then should you pass it on to customer services? But when it comes to trying to manage your reputation, this is not going to sit well with your customers ?

Crisis 72
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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Then, based on the output, you can customize your requests from there.

Trends 105
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Training Day: ReputationUs Message Unity Training

Reputation Us

The training is intended for company executives, board members, HR supervisors and front-line customer service managers. The Message Unity Training will address how to speak in a unified voice (“sing from the same song page”), address both general and challenging questions, and be prepared to communicate details about the organization.