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How to find the right PR measurement partner

Onclusive

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. Ask about what can be customized, how quickly, and what level of customer support you can expect.

article thumbnail

How to find the right PR measurement partner

Onclusive

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. Ask about what can be customized, how quickly, and what level of customer support you can expect.

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Print publications. Nobody plans to fail.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147
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Media Monitoring: How to Plan, Execute and Engage

Cision

Perhaps you have a widespread international pickup to consider. A print mention is different from a broadcast mention, which is different from a social media mention, and so on. As such, you must be careful in how you actually input your searches into the software. Not sure where to begin?

How To 265
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What Journalists Want: How to Write Better Press Releases

PRSay

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Instead, consider instead putting yourself in the journalist’s world: The medium matters: Broadcast and print are not the same, and you need to tailor the story to the medium you’re after.

Writing 98
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How to Spurn the Siren Call of the AVE Succubus

Katie Paine's Measurement Blog

So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. If the goal is to generate sales leads , then you can use internal CRM systems or GA4 and tag whatever content you create so that sales will know the origin of each lead.

How To 52