Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. PR measurement. B2B prospects want published pricing.

B2B 114

B2B Marketing Survey Software 114

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 110

Education Employee Measurement Agency 110

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. That’s why attribution models are so vexing.

Creativity 64

Creativity Marketing Analytics Measurement 64

Beyond PR

JANUARY 5, 2017

Infographics. In order to view these measurable results, they embedded a lead generation form into their PR Newswire release to effectively track leads and viewed PR Newswire’s Visibility Reports to get in-depth analytics on viewership and engagement mapped to their organizational goals.

Case Study 55

Case Study Study B2C Infographics 55

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Studies & Analysis. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Every strategy needs goals so that you can measure your progress. So when you put your plan together remember to set goals that are specific, have a time component and can be measured.

Digital PR 113

Digital PR System Banking Infographics 113

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time?

Publicity 157

Publicity Social Media Report Fashion 157

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right? My best advice is to study the PR industry to make sure it’s the best fit for you.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars.

Case Study 101

Case Study Marketing Study Content Marketing 101

Newsfile

JANUARY 24, 2024

Website Analytics: Studying user interactions on your website to understand audience interests. Tracking mentions and analyzing performance, measuring your outcomes more precisely, adjusting strategies on the go, and making informed decisions all help foster stronger relationships and cater to a chosen audience 1.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Tip: Some studies have found obtrusive ads can negatively impact brands. Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Every year, Verizon puts out a cybersecurity study that exemplifies this idea. Pull out all the stops.

B2B 118

B2B Mobile Content Marketing SEO 118

Konnect Agency

JUNE 8, 2022

Studies have shown that visitors will judge your website within 50 milliseconds of clicking its URL. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them. Like all things, we must measure to understand if these changes are working for us.

Brand 52

Brand Branding Mobile Analysis 52

Cision

APRIL 23, 2015

A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. Case studies. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.

Conference 120

Conference Internal International Data 120

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

Media 73

Media Google Measurement Print 73

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 7 Measurement. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” People are more interested in visuals than ever, whether it’s infographics, images or videos. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

OCTOBER 6, 2015

The study has a confidence interval of +/- 2.5% My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Infographic: B2B Marketing Budgets Focus on Content, Digital. Content Marketing Goals and Measures. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%). Additional Findings from the JOTW Survey.

Survey 71

Survey Trends Communications Storytelling 71

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Several studies, like this one from Ahrefs , have proven their impact.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stern + Associates

AUGUST 13, 2014

Debrief on research studies and results to ensure understanding of the implications, and confidence in talking about them. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured?

Leadership 81

Leadership Reputation Measurement Video 81

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Internal teaching can win you a buy-in. It’s up to us, the subject matter experts, to enable those around us to embrace digital and realize its full potential.”.

Strategy 60

Strategy Communications Case Study Data 60

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. New influence is transformative.”.

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

OCTOBER 19, 2015

In fact, a sample study of Twitter accounts a couple of years ago demonstrated this long tail distribution for Twitter, and also shows the chasm between the social status of these celebrities relative to most people and businesses on Twitter: the 99.9th percentile of Twitter users had 24,964 followers. Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120