PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. One of the most common mistakes is expecting results right from the beginning. Starting on Nov.

Media Relations 201

Media Relations Media Pitching Case Study 201

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Stern + Associates

OCTOBER 24, 2023

How do leaders bring about change? How do you motivate employees and influence customers in positive directions? How can an organization best utilize artificial intelligence to support decision-making and good judgement? Why study behavior?” Sunstein asks.

Tools 110

Tools Employee Government Strategy 110

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. What about B2B marketers?

Social Media 156

Social Media Trends Media Instagram 156

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge.

Consumer 88

Consumer Strategy Case Study Survey 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. That’s empowering to regular consumers.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Ad dollars will move to influencer marketing.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1.

Communications 120

Communications Crisis Internal International 120

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. In part two Hartley explores the unique nature of how crises can start and play out online.

Crisis 98

Crisis Communications Crisis Management Analysis 98

NewsWhip

OCTOBER 13, 2022

If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . Knowing how big and how fast a story is moving is critical to your response management. And in a new world where companies are expected to behave responsibly, that makes sense. . Canadian brands know this. The Scandal .

Brand 148

Brand Branding Sports Crisis 148

PR in High Definition

MARCH 28, 2023

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Rules are similar in Germany.

How To 62

How To Local B2C Social Media 62

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. Working with influencers: Now what? Working with influencers: Now what? Do not forget this step!

Marketing 156

Marketing Guidelines Measurement Analytics 156

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements.

Instagram 62

Instagram Marketing Social Media Comparison 62

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. How PR and reputation intersect. Even seven months later, some 30% of consumers said they would not fly on United.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.” PR is dead.

Publicity 245

Publicity Public Affairs Agency Corporate 245

PRSay

APRIL 5, 2023

Artificial intelligence has become an omnipresent topic in boardrooms and management meetings across the country in recent months. There seem to be two camps regarding the subject: those who are concerned about AI’s effect on business and society; and those who are curious about how AI technology might spark innovation and efficiency.

Survey 86

Survey Measurement Employee Retail 86

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? An influencer component should become part of the mix. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. Alongside these changes, the persistent war for talent across industries underscores the importance of assembling the right teams for success.

Local 36

Local Government Banking Policies 36

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Think about your message, your target, what you are expecting from the release….

Mobile 152

Mobile SEO Web Training 152

PRSay

MAY 3, 2019

That’s right — viewership for each top-rated show has dropped by half over 20 years, even though the number of potential viewers increased 19 percent. The same thing has happened with newspapers. More people than ever consume news. They just consume it across more varied platforms. million in 2008 and 18.6

How To 120

How To Education Exercises Newspapers 120

5W PR

JUNE 15, 2022

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. Through those two, they’ll be able to get a better understanding of how consumers are learning about the business and the buying journey.

Brand 88

Brand Branding Consumer Pitching 88

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

APRIL 25, 2016

Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. So how will brands resonate with their audiences if they aren’t listening? Social media influencers. Find Your Target Influencers. Ready to get started?

Social Media 120

Social Media Brand Branding Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A new company has very distinct needs and goals. Not all startups understand how best to take advantage of an investment in public relations. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Unrealistic expectations. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5% 2) Spending Changes and Long-Term Focus.

Survey 85

Survey Marketing Exercises Study 85

Barokas

DECEMBER 19, 2019

It’s well known that the media landscape has been shrinking for years. These numbers may not be surprising, but they serve as an important reminder for marketing and PR professionals. In that spirit, our team has compiled the following predictions for trends that will shape PR and communications in the coming year.

Marketing 78

Marketing Employee Trends Study 78

Presspage

AUGUST 14, 2017

In the coming years, however, PR is expected to take big steps in its growth as well. The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing.

Trends 118

Trends Leadership Measurement B2C 118

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. How much do these influencers cost, and are their rates increasing?

Brand 125

Brand Branding Guidelines Creativity 125