Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites.

Analysis 91

Analysis SEO Guidelines Google 91

Remote PR Jobs

MARCH 27, 2024

Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results.

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

JULY 26, 2022

Suddenly marketing departments have to figure out how to get the same bang for a lot less buck. But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted.

Media 171

Media Pitching Agency Guidelines 171

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Initial preparation. Who is your audience? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Critical Mention

JUNE 24, 2018

So, as a PR pro, how do you even begin to combat this phenomenon? We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Along these lines, below we have some pointers to on how to fight this troubling trend. Check your facts.

Crisis 94

Crisis Guidelines Social Media Reputation 94

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. Make the reader’s job easy.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Internal M&A comms is essentially a reputation and brand management play. Here are the guidelines and how to pitch. Do not rush.

Internal 94

Internal International Employee Leadership 94

Stuart Bruce

MAY 29, 2016

I didn’t write or see the entries on my website, which was a work in progress, and wasn’t meant to go public.”. Just imagine how much more complex managing a website and all of the other associated digital and social media will be during a crisis. Real public relations is about behaviour, reputation and relationships.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Polaris

AUGUST 28, 2014

See how much smarter I’ve become over the last 3 years? I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. 1: Define your niche. Financial planning => Retirement saving => Consolidating debt.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Fascinate explains how to capture and hold a person’s attention through the use of 7 emotional triggers. Here’s what they told me. #1 1 Neal Schaffer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. Here’s how to go about preventing the preventable and planning for the unpreventable: Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Communications Conversations

OCTOBER 13, 2015

Enhanced brand reputation? Of course, you’d have to set up guidelines and parameters with the employees. Find that exec, work with them, and encourage them to tell their story for why they volunteer via LinkedIn Publishing (tip: You will probably have to ghost write the post for them). More volunteers? Employee engagement?

Corporate 60

Corporate Creativity Employee Instagram 60

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Is the person writing someone with experience in the topic? But your time is better spent writing better content. Write Guest Posts Guest posting sites are a dime a dozen.

How To 71

How To SEO Google Examples 71

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. With this guide, you can learn how to produce a press release publications will want to publish. With this guide, you can learn how to produce a press release publications will want to publish. Don’t let that happen!

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. It’s always better to create your own content, as it will give the reader extra insight into your company and shows the effort you put into this piece of writing.

How To 105

How To Analytics Writing Guidelines 105

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. This, I liked. That’s what I’ll talk about tomorrow. Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

Solo PR Pro

AUGUST 13, 2019

Do some research to ensure that your potential client has a good reputation. Never neglect putting all terms in writing and getting it signed. Never neglect putting all terms in writing and getting it signed. Even if you are doing business with someone you know well, get it in writing. What did you do?

How To 52

How To Guidelines Travel System 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. Nothing creates better PR writers than a rigid writing schedule. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Maxim Behar

MARCH 12, 2024

If PR experts need to get a working-class demographic, they must speak their language and know how to talk to them effectively. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Ah, we found it.

Ethics 64

Ethics Social Media Local Corporate 64

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. If they have a reputation of being on the up and up, your business will gain credibility when they recommend you. Develop a good reputation from the start. How to Get Your Story on the News.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

NOVEMBER 16, 2016

Success of your website and content is very much determined by how well you follow guideline updates released by Google and other search engines. Are you generating quality content that reputable sites are linking back to? Write for humans, not for search engines. Optimization isn’t a skill to take for granted.

Engineering 40

Engineering Google SEO Guidelines 40

Buzzstream

FEBRUARY 9, 2024

John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. How to Pitch: Pitching infographics is all about the connection to the site. You can see the full post here: [link]. has over 50 LRD.

Google 71

Google Infographics Pitching Resources 71

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. The Associated Press is already using AI to write earnings stories.

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

OCTOBER 7, 2019

People are more eager to trust content from reputable sources. Improves brand reputation. It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. This eventually leads to higher conversion rates. Improves domain authority. More traffic.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

MARCH 21, 2024

Later, I’ll also show you how to import the spreadsheet into a tool like BuzzStream to help you evaluate your prospects more easily. So, I’ll cover the evaluation criteria first, then tips for finding email addresses, and lastly, how to find the sites you need to evaluate. If you prefer to use a spreadsheet, that works, too.

Construction 62

Construction How To Media Google 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. Again, the aim is to think like a journalist and understand the craft of writing an article. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

AUGUST 13, 2018

How to use Domain Authority to score sites: Install the MozBar. How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. However, assuming you know how to use the scores, it’s pretty easy to view them on any given page. Review relative to Google quality guidelines.

Google 118

Google Measurement Advertising Advertising 118