Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites.

Analysis 90

Analysis SEO Guidelines Google 90

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. And if you don’t have one, then write one. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 133

Ethics Policies Guidelines Employee 133

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. ” But it echoes what you see in the Helpful Content guidelines. You can see the GPT here.

System 62

System Google Policies Guidelines 62

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Believing a source at face value without digging deeper can ultimately harm your company’s reputation and credibility. He terms it “the golden hour of crisis response.”

Crisis 94

Crisis Guidelines Social Media Reputation 94

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

JULY 26, 2022

But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. You have to do most of that with paid media too, but with earned media, you get way more return on your investment.

Media 166

Media Pitching Agency Guidelines 166

5W PR

DECEMBER 19, 2018

There’s a reputation out there that journalists sort of have a love-hate relationship with PR professionals. And when you’re a journalist, you come to rely on communicators and connections to sources and leads you need to write and file your stories. It begins with building and nurturing a relationship.

How To 74

How To Media Guidelines Pitching 74

ImPRessions - Crenshaw Communications

MAY 1, 2018

The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Internal M&A comms is essentially a reputation and brand management play. Here are the guidelines and how to pitch. Do not rush. Plan, plan, plan.

Internal 92

Internal International Employee Leadership 92

Stuart Bruce

MAY 29, 2016

I didn’t write or see the entries on my website, which was a work in progress, and wasn’t meant to go public.”. It’s even worse as it appears it was actually John Simpson’s own personal Twitter account that revealed the existence of the ‘unapproved’ site enabling the Daily Mail to write its exposé.

Corporate 60

Corporate Crisis Communications Crisis Guidelines 60

Presspage

JUNE 11, 2019

And while no communications editor worth his or her salt would knowingly disperse incorrect information, utilizing reputable sources and citing verifiable facts is more important than ever. They may be responsible for everything from creating strategy to generating content to writing brand guidelines.

Communications 60

Communications Storytelling Guidelines Instagram 60

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Introduce yourself to the people who hire the speakers, then contact each event to research the submission guidelines–and get a speaking engagement.

Knowledge Base 100

Knowledge Base Financial Real Estate Newspapers 100

Stephen Waddington

OCTOBER 20, 2017

The most frequently asked question is what should I write about? CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. We want to gain an audience beyond the public relations profession. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Retention and restructuring. More internal comms.

Communications 120

Communications Crisis Internal International 120

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. 2- Put your IT systems through a vulnerability audit.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. Here’s what they told me. #1

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

DECEMBER 14, 2016

Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. How does it figure in PR?

Employee 40

Employee Measurement Product Launch Social Media 40

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. as the potential scapegoat).

Guidelines 40

Guidelines Construction Employee Policies 40

Communications Conversations

OCTOBER 13, 2015

Enhanced brand reputation? Of course, you’d have to set up guidelines and parameters with the employees. Find that exec, work with them, and encourage them to tell their story for why they volunteer via LinkedIn Publishing (tip: You will probably have to ghost write the post for them). More volunteers? Employee engagement?

Corporate 60

Corporate Creativity Employee Instagram 60

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one. Write your headline as if you’re speaking with your target audience. A Singular Purpose.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Solo PR Pro

MARCH 29, 2016

Check references – Just as you would with a job candidate, try to get a sense of your prospective subcontractor or partner’s reputation and professional track record. Put together a pre-qualification questionnaire to help steer you during this meeting. Lastly, test new working relationships with a small short-term project.

System 40

System Government Insurance Insurance 40

David PR Group

MARCH 31, 2019

The internet has taken threats to another level as some folks have taken to threatening your reputation as a means to an economic end. We are witnessing the weaponization of reputation. He threatened a virtual whack to the reputational kneecaps, allegedly. And my childhood demon, failure to eat vegetables means no dessert.

Reputation 53

Reputation Guidelines Conference Groups 53

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. From getting what I perceived as “stock&# messaging, I had a human being talking to me.

Social Media 61

Social Media Media Crisis Skype 61

PR in High Definition

SEPTEMBER 22, 2020

We tend to quote Daniel Kahneman a lot, either in pieces for this newsletter or our own sales collateral, because his work is very important to reputation – and his book, Thinking Fast and Slow , is a banger*. Am I following the latest government guidelines? The primary thesis in TFAS is that humans prefer to ‘think fast’. It’s tiring.

Energy 118

Energy Guidelines Government Measurement 118

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Maxim Behar

MARCH 12, 2024

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Conversely, they can try to whitewash the reputation of a dishonest company, which is another form of manipulation.

Ethics 64

Ethics Social Media Local Corporate 64

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159