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Company Press Kit: Examples & Guidelines from PR Experts

Prowly

Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […].

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. How to advise clients? How to stand out when standing out can risk backlash? How can communicators manage their programs given such media fragmentation?

Trends 203
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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

Here, then are some guidelines for an effective public apology. Remember, it’s not about you Whether it’s a corporation or an entertainment personality, a self-involved apology is a turn-off. The post How To Master The Public Apology: PR Tips appeared first on Crenshaw Communications. Both Drew Barrymore and Rep.

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How to prepare for a PR crisis

Onclusive

Prepare draft messages and content guidelines. It is also necessary to develop content guidelines and policies that provide clear instructions for crisis communications. The post How to prepare for a PR crisis appeared first on Onclusive. Create and train a crisis response team. Keep your plan up-to-date and practice often.

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Supercharge Your ESG Content This Libra Season

Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable.

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How to Turn Followers into Brand Ambassadors

5W PR

Providing Clear Brand Guidelines Clear guidelines are necessary for brand ambassadors to maintain consistent messaging and representation. These guidelines should include the brand’s key values, tone of voice, visual aesthetics, and specific content requirements. User-generated content is a powerful tool for brands.

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How the FTC’s New Social Media Guidelines Affect Your Brand

Cision

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Lucas recommends thinking about how consumers view your brand.